DEGREE PROGRAMMES

History

Marketing was established within İzmir Vocational School in 1982 and is located in Buca Education Faculty Campus. It offers a period of two years of education after high school. Programme is structured as to provide both formal and evening education. Students are selected by the Transition to Higher Education Examination (YKS) conducted by the Student Selection and Placement Centre (ÖSYM) according to their scores.

Qualification Awarded

Marketing, Associate's Degree

Level of Qualification

Short Cycle (Associate's Degree)

Specific Admission Requirements

Graduates from high schools need to obtain a sufficient score in the National University Entrance Examination (Students Placement Exam, YKS)

Specific Arrangements for Recognition of Prior Learning (Formal, Non-Formal and Informal)

Transfer Students:
The transfer student candidates from Turkish or foreign universities are subject to the YOK Legislation The transfer, double degree, minor degree and inter institutional credit transfer and to the evaluation conditions determined by Dokuz Eylul University Senate.
The transfer quotas are determined and announced by Turkish Higher Education Council (YOK). The evaluation of the candidates are done by the school evaluation commmisin and approved by the management.

Qualification Requirements and Regulations

The students must complete 2 years of study acquiring 120 (ECTS) credits. This degree is awarded to students who have successfully completed all courses in the curriculum, compulsory 30 days of internship and have a minimum Cumulative Grade Point Average (CGPA) of 2.00/4.00 and no failing grades.

Profile of the Programme

The purpose of the Marketing Program is to train personnel equipped with the theoretical and practical knowledge relating to the sectors needs. In this program, we teach subjects such as product, price, distribution, brand, target market analysis, identification of strategies, marketing research, advertising, internet marketing, international marketing which the contemporary marketing business needs. With the practical training. The marketing program aims to train qualified members for marketing and sales departments of active companies by taking consideration of students' abilities and needs of companies.

Key Learning Outcomes

Occupational Profiles of Graduates with Examples

Graduates can work in all related public and private sector enterprises such as marketing, logistics, advertising and public relations agencies.

Access to Further Studies

The graduates of this Program also have the right to continue their education in four-year departments if they get enough scores from DGS. Graduates can continue to the departmens of Business, Business Economics, Marketing, Public Relations, Advertising, Public Relations and Advertising, Public Relations and Publicity, International Business, International Trade, International Trade and Finance, Logistics Management.

Course Structure Diagram with Credits

Examination Regulations, Assessment and Grading

Evaluation and assessment methods for each course are described in the Course Syllabus Form, which is prepared by the lecturers of the course. Issues related to exams and grades are governed by DEU Regulations and By law on Associates and Bachelors Degree Education and Examination and İzmir Vocational School Education and Examination Principles.

Graduation Requirements

The students must complete 2 years of study acquiring 120 (ECTS) credits. This degree is awarded to students who have successfully completed all courses in the curriculum, compulsory 30 days of internship and have a minimum Cumulative Grade Point Average (CGPA) of 2.00/4.00 and no failing grades.

Mode of Study (Full-Time, Part-Time, E-Learning )

Full-time

Programme Director or Equivalent

Head of Department:
Assoc. Prof. Zeki Atıl Bulut
atil.bulut@deu.edu.tr