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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4236 RETAIL MANAGEMENT COMPULSORY 2 0 0 2

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOĞU KAYIŞKAN

Offered to

Marketing Marketing

Course Objective

It is aimed to provide the student with information about retail store management and to recognize the retail sector by reconciling how and in which areas this information is used in practice in retail stores.

Learning Outcomes of the Course Unit

1   To be able to structurally separate retailers and retail businesses 2   Being able to explain the product purchasing process in retailing 3   To be able to examine operational fields of activity in retailing 4   To be able to illustrate pricing strategies and policies in retailing 5   To be able to create a promotion mix in retailing

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Retailing and related basic concepts Communication and advertising in retail 2 Classifying retail businesses Sales efforts, store atmosphere, public relations and personal selling in retail 3 Non-store retail 4 Environmental factors affecting retail 5 Product management in retail 6 The purchasing process in retail 7 Operations management in retail 8 Allocation of store space, store security 9 Price strategies in retail 10 Price policies in retail

Recomended or Required Reading

Perakendeciliğe Giriş, Istanbul Ünı versı tesı Açık ve Uzaktan Eğı tı m Fakültesı Yayınları Perakendeciliğe Giriş, Perakende Mağaza Yönetimi, Açık Öğretim Fakültesi Yayınları

Planned Learning Activities and Teaching Methods

1. Lecturing 2. Discussion

Assessment Methods

Successful / Unsuccessful *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

E-mail: dogu.kayiskan@deu.edu.tr Tel: 0.232.3012556

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 2 24 Preparations before/after weekly lectures 10 2 20 Preparation for midterm exam 1 2 2 Preparation for final exam 1 2 2 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 50

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1 1