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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4227 ADVERTISING COMPULSORY 3 0 0 3

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOĞU KAYIŞKAN

Offered to

Marketing Marketing

Course Objective

The main purpose of course is to teach the basic concepts, strategies and applications of the ad.

Learning Outcomes of the Course Unit

1   Being able to identify the concepts of basic advertising 2   Being able to identify advertising strategies for businesses of different sizes 3   Being able to analyse published ads 4   Being able to produce advertising content to be published for the various target groups 5   Being able to interprete advertising legislation

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 History of advertising and basic concepts 2 Types of ads 3 Advertising agencies 4 Advertising content 5 Advertising media and tools 6 Advertising target audience 7 Midterm Exam 8 Midterm Exam 9 Creative strategies 10 Advertisements analysis 11 Media planning 12 Preparation and presentation of a campaign 13 Evaluating the effectiveness of advertising 14 Advertisement legislation

Recomended or Required Reading

Textbook(s): Muazzez Babacan, Nedir Bu Reklam, Ikinci Baskı, Beta Yayınları, 2012 Supplementary Book(s): Ads published.

Planned Learning Activities and Teaching Methods

1. Lecture 2. Homework and advertising design experiments 3. Ad watching / analysis and interpretation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm, homework and final exams

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory .

Contact Details for the Lecturer(s)

E-mail: muazzez.babacan@deu.edu.tr Phone: 0.232. 3012548

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 1 12 Preparation for midterm exam 1 8 8 Preparation for final exam 1 12 12 Preparing assignments 1 6 6 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 76

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 1 1 1 LO.5 1 1