COURSE UNIT TITLE

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Marketing
Marketing

Course Objective

It can provides to follow the terminology, knowledge and technological developments of students in the field by using a foreign language and intended to contribute to the professional development.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Textbook(s):
Jhon Thomas French, You re In Business, Building Better English Skills, Northop Unıversity Language Instıtute, Literatür Yayıncılık, Istanbul, 1994.
Supplementary Book(s):
Ilhan Cemalcılar, Marketing Principles, Etam A.Ş, Eskişehir.
References:
Materials:English dictionary

Planned Learning Activities and Teaching Methods

Lectures
Weekly assignments and final assignments

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by homework and final exams, and competence level of the students in terms of the planned outcomes will also be tested with weekly assignments.
In this course, especially class participation for the development of reading and comprehension skills are very important.For this reason, it will affect as well as mid-term and final exam grades as plus points .

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.yuksel@deu.edu.tr
Tel: 0.232.3012550

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes