Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
HLK 4000	PUBLIC RELATIONS	ELECTIVE	3	0	0	3

Offered By

Izmir Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ZEKI ATIL BULUT

Offered to

Izmir Vocational School
Marketing
LOCAL ADMINISTRATIONS (Evening)
BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP
HEALTH INSTITUTIONS MANAGEMENT (Evening)
HEALTH INSTITUTIONS MANAGEMENT
Marketing
LOCAL ADMINISTRATIONS
BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP (Evening)

Course Objective

Making capable of doing public relation practices and using appropriate techniques.

Learning Outcomes of the Course Unit

1	Being able to explain the concept and importance of public relations
2	Being able to explain public relations practices and techniques
3	Being able to compare communication tools using for public relations
4	Being able to understand methods and techniques using for media relations
5	Being able to manage public relations issues in crises

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Introduction to public relations
2	Importance and aim of public relations
3	Related terms and rules about public relations
4	Public relations processes and organizing
5	Public relations processes and organizing
6	Public relations and communication
7	Midterm
8	Midterm
9	Communication tools for publicrelations
10	Media relations
11	Methods and tools for media relations
12	Public relations events
13	Public relations and corporate social responsibility
14	Public relations and sponsorship

Recomended or Required Reading

Textbook(s): Yeşim Kalyon, Halkla Ilişkiler, Nobel Yayın
Supplementary Book(s): D. Tengilimoğlu ve Yüksel Öztürk, Işletmelerde Halkla Ilişkiler, Seçkin Yayıncılık
Materials: The Other Sources proposed by the instructor.

Planned Learning Activities and Teaching Methods

1. Lecturing
2. Questioning and answering

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	FN	Final
3	FCG	FINAL COURSE GRADE	VZ0.40 + FN 0.60
4	RST	RESIT
5	FCGR	FINAL COURSE GRADE (RESIT)	VZ0.40 + BUT 0.60

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Learning outcomes will be assessed by mid-term and final exams.

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

It is mandatory to attend 70% of the course.

Contact Details for the Lecturer(s)

nesrin.dev@deu.edu.tr

Office Hours

Office hours will be specified according to the instructor s term programme.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	12	3	36
Preparations before/after weekly lectures	12	1	12
Preparation for midterm exam	1	10	10
Preparation for final exam	1	10	10
Midterm	1	1	1
Final	1	1	1
TOTAL WORKLOAD (hours)			70

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.8	PO.15
LO.1	1	1			1
LO.2	1	1			1	1
LO.3	1	1	1	1	1
LO.4	1	1	1	1	1
LO.5	1	1	1		1

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION