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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4234 ETHICS AND SOCIAL RESPONSIBILITIES IN MARKETING ELECTIVE 2 0 0 2

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Marketing Marketing

Course Objective

It is to development consciousness oriented marketing understanding and practices that serve ethical values.

Learning Outcomes of the Course Unit

1   Being able to explain ethics, business ethics and marketing ethics concepts. 2   Being able to identify ethical decision areas about products. 3   Being able to describe ethical decision areas about price. 4   Being able to sort ethical issues in supply chain 5   Being able to explain the ethical dimensions substantially in promotion

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Ethics, morals, social responsibility concepts 2 Business ethics and marketing ethics 3 The ethical decision areas about the product 4 The ethical decision areas about the product 5 The ethical decision areas about the product 6 The ethical decision areas about the price 7 Mid-term Exam 8 Mid-term Exam 9 The ethical decision areas about the price 10 The ethical decision areas about the price 11 Ethics in supply chain 12 Green marketing 13 Ethics in promotion 14 Ethics in promotion

Recomended or Required Reading

Canan Ay, Burak Kartal, Sinan Nardalı, Pazarlamada Etik Yaklaşımlar, Detay Yayıncılık, Ankara, 2010. Ömer Torlak, Pazarlama Ahlakı, Sosyal Sorumluluklar Ekseninde Pazarlama Kararları ve Tüketici Davranışlarının Analizi, beta Basım, Istanbul, 2001. Tülin Ural, Işletme ve Pazarlama Etiği, Detay Yayıncılık, 2003.

Planned Learning Activities and Teaching Methods

Lectures Case study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.yuksel@deu.edu.tr Gsm: 0.232.3012550

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 2 24 Preparations before/after weekly lectures 10 1 10 Preparation for midterm exam 1 6 6 Preparation for final exam 1 12 12 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 54

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1