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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4114 MARKETING MANAGEMENT COMPULSORY 4 0 0 4

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Marketing Marketing

Course Objective

It is to gain knowledge about the basic marketing.

Learning Outcomes of the Course Unit

1   To be able to describe the conditions of change in applications and policies related to marketing management and functions To be able to describe the conditions of change in applications and policies related to marketing management and functions 2   To be able to analyze situation in terms of marketing 3   To be able to examine marketing strategies of businesses 4   To be able to distinguish marketing strategies in the market 5   To be able to identify marketing management problems with a realistic approach

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Management, Marketing Management, Strategic Marketing Management 2 Strategic Marketing Planning Process: Vision, Mission, Marketing Objectives 3 Situation Analysis-Business Portfolio Analysis-Swot Analysis 4 Growth Strategies 5 Competition strategies 6 Competition strategies 7 Mid-term Exam 8 Mid-term Exam 9 Target market selection strategies 10 Positioning Strategies 11 Pricing Strategies 12 Pricing Strategies 13 Marketing control 14 An overwiew

Recomended or Required Reading

Textbook(s): Remzi ALTUNIŞIK, Şuayip ÖZDEMIR, Ömer TORLAK, Pazarlama Ilkeleri ve Yönetimi, Beta Yayınları, Istanbul, 2017. Supplementary Book(s): Ed. Ömer Torlak, Remzi Altunışık, Pazarlama Stratejileri, Yönetsel Bir Yaklaşım, Beta Yayınları, Istanbul, 2009. Ed.Inci Varinli, Kahraman Çatı, Güncel Pazarlama Yaklaşımlarından Seçmeler, Detay Yayıncılık, Ankara, 2008

Planned Learning Activities and Teaching Methods

Lectures

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.yuksel@deu.edu.tr Gsm: 0.232.3012550

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 4 48 Preparations before/after weekly lectures 12 2 24 Preparation for midterm exam 1 11 11 Preparation for final exam 1 20 20 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 105

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 1 LO.2 1 1 LO.3 1 1 1 1 1 LO.4 1 1 1 LO.5 1 1 1 1 1 1