COURSE UNIT TITLE

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

OSMAN DORUK

Offered to

International Trade

Course Objective

The objective of this course is to form a basic content of e-business and trade. This course will provide an opportunity to students to examine business-to-consumer (B2C) and business-to-business (B2B) e-business market. The course introduces students to a wide range of electronic business issues for marketers, as a foundation for continual learning in the dynamic e-business environment.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Laudon, K.C. & Traver C.G. (2015) E-Commerce Business Technology Society, USA: Pearson Education
E-ticaret blogları ve web kaynakları

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

dogu.kayiskan@deu.edu.tr

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes