COURSE UNIT TITLE

: INTERNATIONAL BUSINESS MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UAT 4046 INTERNATIONAL BUSINESS MANAGEMENT COMPULSORY 3 0 0 4

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

International Trade

Course Objective

To be able to understand, explain and discuss the developments in the sectoral, national and international business environment and the situations confronted with in business life with the knowledge acquired about international trade and business.

Learning Outcomes of the Course Unit

1   To understand and learn the concepts, theories and techniques of the basic disciplines of international trade and business.
2   To understand and learn national and international institutions and their functions regarding trade.
3   To be able to understand, explain and discuss the developments in the sectoral, national and international business environment and the situations confronted with in business life with the knowledge acquired about international trade and business.
4   To be able to evaluate and analyze developments in industry, national and international business environments with an interdisciplinary approach.
5   To adopt responsible attitudes and behaviors through being aware of the national, regional and global problems (legal, environmental, cultural, social, ethical, etc.) that may be caused by international trade activities.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 International Business Environment (key players in international business, globalization, forces driving globalization, debate over jobs and wages, debate over ıncome ınequality, debate over culture, sovereignty, and the environment, globalization and the environment)
2 CroCross-Cultural Business (culture, values and behavior, social structure and education, religion, personal communication, culture in the global workplace) Political Economy and Ethics (political systems, economic systems, legal systems, global legal issues, ethics and social responsibility)
3 Economic Development of Nations (economic development, economic transition, political risk, managing political risk, emerging markets and economic transition)
4 International Trade Theory (benefits, volume, and patterns of international trade, mercantilism, theories of absolute and comparative advantage, factor proportions theory, international product life cycle, new trade theory, national competitive advantage)
5 Political Economy of Trade (reasons of governments interventions in trade, instruments of trade promotion, instruments of trade restriction, global trading system)
6 Foreign Direct Investment (pattern of foreign direct investment, theories of foreign direct investment, management issues and foreign direct investment, reasons of governments to intervene in FDI, government policy instruments and FDI)
7 Midterm Exam - Foreign Direct Investment (pattern of foreign direct investment, theories of foreign direct investment, management issues and foreign direct investment, reasons of governments to intervene in FDI, government policy instruments and FDI)
8 Midterm Exam - Regional Economic Integration (levels of integration and the debate, integration in europe, integration in the Americas, integration in Europe, integration in Asia and elsewhere )
9 Regional Economic Integration (levels of integration and the debate, integration in europe, integration in the Americas, integration in Europe, integration in Asia and elsewhere )
10 International Financial Markets (importance of the international capital market, international capital market components, the foreign exchange market, currency quotes and rates, market instruments and ınstitutions)
11 International Monetary System (importance of exchange rates, factors that determine exchange rates, fixed exchange rate systems, system of floating exchange rates)
12 International Strategy and Organization (company analysis, strategy formulation, issues of organizational structure, types of organizational structure)---Analyzing International Opportunities (basic appeal and national factors, measure and select the market or site, secondary market research, primary market research,
13 Selecting and Managing Entry Modes (exporting, ımporting, and countertrade, export/ımport financing, contractual entry modes, investment entry modes, strategic factors in selecting an entry)---Developing and Marketing Products (developing product strategies, creating promotional strategies, designing distribution strategies, developing pricing strategies)
14 Managing International Operations (production strategy, acquiring physical resources, key production concerns, financing business operations)---Hiring and Managing Employees (international staffing policies, recruiting and selecting human resources, training and development, employee compensation, labor management relations)
15 Final Exam
16 Final Exam

Recomended or Required Reading

John J. Wild, Kenneth L. Wild, (Çev. Editörü: Doç.Dr. Güler Sağlam Arı) ULUSLARARASI IŞLETMECILIK - Küreselleşmenin Zorlukları, Nobel, 2017)
S. Tamer Cavusgil, John Riesenberger, Gary Knight - International Business The New Realities, Pearson, 2016.
John J. Wild, Kenneth L. Wild, INTERNATIONAL BUSINESS - The Challenges of Globalization, Pearson, 2015.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

mustafa.unuvar@deu.edu.tr

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 12 12
Preparation for final exam 1 12 12
Preparing assignments 0 0 0
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

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LO.255555555555555
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LO.455555555555555
LO.555555555555555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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