COURSE UNIT TITLE

: BUSINESS ADMINISTRATION II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UBY 1004 BUSINESS ADMINISTRATION II COMPULSORY 3 0 0 5

Offered By

School of Applied Sciences

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR ÖZLEM GÜLERYÜZ

Offered to

Tourism and Hotel Management
Gastronomy And Culinary Arts
International Trade
Tourism Management

Course Objective

To have information, skill and competence about the concepts, theories and techniques in business management.

Learning Outcomes of the Course Unit

1   To be able to understand and use concepts, theories and technics in business management.
2   To be able to understand functions of a business.
3   To be able to analyse and evaluate micro and macro environments of businesses.
4   To be able to understand the importance of businesses in economic and social system.
5   To be able to evaluate and solve the risks and problems encountered in international trade and business activities based on principles of effectiveness and efficiency.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Production and Operations Management (the strategic importance of production, production processes, technology and the production process, the location decision, the job of production managers, controlling the production process, importance of quality)
2 Production and Operations Management (the strategic importance of production, production processes, technology and the production process, the location decision, the job of production managers, controlling the production process, importance of quality)
3 Customer-Driven Marketing (marketing, evolution of the marketing concept, not-for-profit and nontraditional marketing, developing a marketing strategy, marketing research, market segmentation, consumer behavior, relationship marketing)
4 Product and Distribution Strategies (product strategy, product life cycle, product identification, distribution strategy, wholesaling, retailing, distribution channel decisions and logistics)
5 Promotion and Pricing Strategies (integrated marketing communications, advertising, sales promotion, pushing and pulling strategies, pricing objectives in the marketing mix, pricing strategies, consumer perceptions of prices)
6 Using Technology to Manage Information (data, information, and information systems, components and types of information systems, computer hardware and software, computer networks, security and ethical issues affecting information systems, disaster recovery and backup, information system trends)
7 Midterm exams
8 Midterm exams
9 Understanding Accounting and Financial Statements (users of accounting information, accounting professionals, the foundation of the accounting system, the accounting cycle, financial statements, financial ratio analysis, budgeting, international accounting)
10 Understanding Accounting and Financial Statements (users of accounting information, accounting professionals, the foundation of the accounting system, the accounting cycle, financial statements, financial ratio analysis, budgeting, international accounting)
11 The Financial System (understanding the financial system, types of securities, financial markets, understanding stock markets, financial institutions, the role of the central bank, regulation of the financial system, the financial system: a global perspective)
12 The Financial System (understanding the financial system, types of securities, financial markets, understanding stock markets, financial institutions, the role of the central bank, regulation of the financial system, the financial system: a global perspective)
13 Financial Management (the role of the financial manager, financial planning, managing assets, sources of funds and capital structure, short-term funding options, sources of long-term financing, mergers, acquisitions, buyouts, and divestitures)
14 Financial Management (the role of the financial manager, financial planning, managing assets, sources of funds and capital structure, short-term funding options, sources of long-term financing, mergers, acquisitions, buyouts, and divestitures)
15 Final
16 Final

Recomended or Required Reading

Louis E. Boone, David L. Kurtz, (Çev. Editörü Prof. Dr. Azmi Yalçin) Çağdaş Işletme Yönetimi, Nobel, 2013.
Louis E. Boone, David L. Kurtz, Contemporary Business, Wiley, 2015.
Muammer Doğan, Işletme Ekonomisi ve Yönetimi, 6. Baski, Nobel Yayin Dağitim, 2010.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
Code of Practices of Education and Examination in School Of Applied Sciences

Contact Details for the Lecturer(s)

Uluslararası Ticaret Bölümü (mustafa.unuvar@deu.edu.tr)
Turizm Işletmeciliği Bölümü (nehir.balci@deu.edu.tr)
Gastronomi ve Mutfak Sanatları Bölümü (yilmaz.akgunduz@deu.edu.tr)

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 5 60
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4
LO.5

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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