Description of Individual Course Units
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Offered By |
Management Science |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
ASSISTANT PROFESSOR PINAR ÖZKAN |
Offered to |
Management Science |
Course Objective |
To bring the information and the skills that is needful for businesses for the marketing strategies and planning and implementing efficient marketing mix facilities. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Ö.Baybars TEK ve Engin ÖZGÜL, (2009) Modern Pazarlama Ilkeleri, Birleşik Yayıncılık |
Planned Learning Activities and Teaching Methods |
Issue telling, case study, ask and answer method, presentation |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
The information level related to basic notions of marketing, model and marketing management tools and strategic marketing facilities will scaled by exam and debates witihin |
Language of Instruction |
Turkish |
Course Policies and Rules |
1. It's important to attend courses. |
Contact Details for the Lecturer(s) |
Engin Özgül, PhD |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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