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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ODS 2003 MARKETING IN HEALTHCARE ORGANIZATIONS ELECTIVE 2 1 0 3

Offered By

Audiometry

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

INSTRUCTOR OSMAN LEVENT AKAY

Offered to

Audiometry

Course Objective

This course aims to give information about marketing strategies that seem in health institutions. Also, health marketing mix will be held according to theoretical and practical data.

Learning Outcomes of the Course Unit

1   Knowing problems that appears during marketing mix implementation in health institutions. 2   Understanding benefits of health marketing for health institutions. 3   Learning strategic marketing management and marketing strategies. 4   Knowing responsive organisation behavior and actions. 5   Knowing how to settle with continuos change in health institutions and what they need as a strategy. 6   Learning about entrepreneur health institutions' features. 7   Learning about image and image setting. 8   Learning how to manage customers for health institutions and how to satisfy customers. 9   Learning how to use social marketing tools for health institutions' connection with their environment.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Progress of Marketing and Healthcare Marketing 2 Marketing role in Service Marketing and Health Marketing 3 Consumer Behaviours 4 Marketing Information System and Marketing Research 5 Marketing Segmentation and Target Market 6 Strategies for Extension 7 Planning for Strategic Marketing 8 Marketing Mix Tools in Healthcare Marketing 9 Pricing, Promotion, Placement in Healthcare Marketing 10 New Approaches in Healthcare Marketing : Relationship marketing and customer relations management 11 Customer Behaviours in Healthcare Marketing 12 Marketing Ethics, Branding and Brand Management

Recomended or Required Reading

Tengilimoğlu, D., Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2014 Sağlık Kurumlarında Pazarlama, Anadolu ünv. yayınları

Planned Learning Activities and Teaching Methods

Presentations and debates

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 AS ArasınavTeo 2 FCGR FINAL COURSE GRADE 3 FCG FINAL COURSE GRADE AS * 0.50 + FN * 0.50 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) AS * 0.50 + BUT * 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Examination based on interpretation / Practical Projects

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

levent.akay@deu.edu.tr

Office Hours

Hafta içi: 08.30 - 17.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 15 3 45 Preparations before/after weekly lectures 15 1 15 Preparation for midterm exam 1 2 2 Preparation for final exam 1 5 5 Preparing presentations 2 5 10 Midterm 1 1 1 Final 1 1 1 Project Final Presentation 1 1 1 TOTAL WORKLOAD (hours) 80

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 5 LO.2 5 LO.3 5 5 LO.4 5 5 LO.5 5 5 LO.6 5 LO.7 5 5 LO.8 5 5 LO.9 5 5