Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
FTS 3026	FASHION AND ADVERTISING PHOTOGRAPHY PROJECT II	ELECTIVE	2	2	0	6

Offered By

Department of Photography

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR SIMBER RANA ATAY

Offered to

Photography
Department of Photography

Course Objective

To define Fashion and Promotional Photography, to explore aesthetic and technical possibilities, to recognize historical and contemporary examples, to develop concepts in an interdisciplinary and intertextual context, to carry out fashion and promotional projects in the studio and public space, to present in catalog form and to investigate other presentation media.

Learning Outcomes of the Course Unit

1	To have knowledge of creating fashion and advertisement / promotional photography projects
2	Make studio arrangements to create a fashion and advertisement / promotional photography project
3	Can use the necessary tools and equipment to create a fashion and advertisement / promotional photo project
4	Plan the production process to create a fashion and advertisement / promotional photography project
5	Can present the fashion and advertisement / promotional photography project in catalog and other ways.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	The aim and scope of the course
2	Scope of the advertisement photography
3	Scope of the Promotional Photography
4	Scope of Studio Photography
5	Conventional Studio environment and public space facilities
6	Creating a story in the Fashion Photography Project
7	Intertextuality between texts in the Fashion Photography Project
8	Creating a concept in Fashion Photography
9	Production development in fashion photography
10	Accessories and shooting techniques in studio environment
11	Techniques for preparing fashion catalog and alternative presentations
12	Project presentations and evaluation
13	Project presentations and evaluation
14	Project presentations and evaluation

Recomended or Required Reading

A.Friedman, J.F.Pile, F.Wilson, Interior Design, American Elsevier Inc. NewYork, 1970
A.Genç, A.Sipahioğlu, Görsel Algılama, Sergi Yayınevi, Izmir,1990
Christopher Grey, Studio Lighting, Amherst Media,2010
Dodie Kazanjian and Hamish Bowles, Vogue, Abrams, Chına, 2011
J.P.Montier, H.C.Bresson, The Artless Art,T and H, Paris, 1995
Lee Frost, The A-Z of Creative Photography, Amphoto Boks, New York,1998
Lillian Garrett, Visual Design, Robert E.Krieger Pub.Com. NewYork, 1967
M.Harris, Profesional Interior Photo, Reed Edu.And Pro. Pub.Ltd., 1993
Metin Kasım, Reklam Fotoğrafçılığı, Çizgi Kitabevi
Nicholas Jenkins, Photo Graphics, A Van Nostrand, Reınhold Book, New York, 1973
Osman Ürper, Dijital Teknoloji Çağında Reklam Fotoğrafçılığı, Say Yay, 2012
Paul Martineau, Herb Ritts: L.A. Style, Getty Pub.,Italy,2012
Select Photo Studio, Pegasus Yayınları

Planned Learning Activities and Teaching Methods

To be able to comprehend the techniques and methods of photographing indoors and outdoors in the logic of Fashion and Promotional Photography.

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	PRJ	PROJECT
2	ASG	ASSIGNMENT
3	FCG	FINAL COURSE GRADE	PRJ * 0.70 + ASG * 0.30

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	14	2	28
Tutorials	14	2	28
Preparations before/after weekly lectures	14	2	28
Preparing presentations	14	2	28
Project Preparation	14	2	28
TOTAL WORKLOAD (hours)			140

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.5	PO.6	PO.7	PO.8	PO.9	PO.10	PO.11	PO.12	PO.13	PO.14	PO.15	PO.16	PO.17	PO.18	PO.19	PO.20
LO.1		3		5	2		3	2		3	2	3	2	3			4
LO.2	4		4	4		4		4	4		4	4		4		4
LO.3		5		5	5		4	4		4		4	4						4	4
LO.4	4	4		4		4	4		4			5	2			2	2	2
LO.5	3		3		3	4		3		4		4	3		3	3		3		3

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION