COURSE UNIT TITLE

: LANGUAGE OF PERSUATION

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DIL 5060 LANGUAGE OF PERSUATION ELECTIVE 3 0 0 6

Offered By

General Linguistics

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE CAN ERDOĞAN

Offered to

General Linguistics

Course Objective

The aim of this course is to provide acknowledging how language of persuasion is coded and and how it is transferred to communication process and build the bridge between language and persuasion. After the subject bridge is built, it is aimed to decorate the student with information like; the student's diction and pronunciation mistakes, the obstacles to effective communication and usage of effective speech presentation and being able to perform persuasive speech with the argument text coding techniques.

Learning Outcomes of the Course Unit

1   Describe main concepts of language of persuasion
2   Explain the relation between persuasion and language in detail
3   Indicate how language of persuasion is transferred to communication process, how it has to be transferred, and in relation to this, how communication is formed in different fields
4   Seperate how persuasion process is succeded via effective speech and listening strategies
5   Conclude by moving from the information given on persuasion and ideology relationship and performing persuasive speech in front of the community and make the persuasion process work.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 On Argumentation and Persuation I Wodak, R. (Ed.). (1989). Language, power and ideology: Studies in political discourse (Vol. 7). John Benjamins Publishing.
2 On Argumentation and Persuation II Dillard, J. P., & Pfau, M. (2002). The persuasion handbook: Developments in theory and practice. Sage Publica
3 Structural Properties of Persuation Fabrigar, L. R., MacDonald, T. K., & Wegener, D. T. (2005). The structure of attitudes. The handbook of attitudes, 80.
4 Functional of Persuation
5 Relationship Between Persuation and Ideology
6 Effective Communication Techniques I
7 Effective Communication Techniques II
8 Mid-term
9 Generic Properties of Argumentative Texts Rose, C. M. (1994). Property and persuasion Essays on the history, theory, and rhetoric of ownership.
10 Presentation I: Individual Practice
11 Presentation II: Individual Practice (Free subject)
12 Presentation III: Group Practice
13 Presentation IV: Group Practice (Free subject)
14 Improbable Argument-Persuation

Recomended or Required Reading

Aune, R. K., & Kikuchi, T. (1993). Effects of language intensity similarity on perceptions of credibility relational attributions, and persuasion. Journal of Language and Social Psychology, 12(3), 224-238.
Büyükkantarcıoğlu, N., & Yarar, B. (2006). Dil ve ikna: Türk politika söyleminde ikna edici önerme yapıları. Dilbilim Araştırmaları, 90-113.
Dillard, J. P., & Pfau, M. (2002). The persuasion handbook: Developments in theory and practice. Sage Publications.
Fabrigar, L. R., MacDonald, T. K., & Wegener, D. T. (2005). The structure of attitudes. The handbook of attitudes, 80.
Hyland, K. (1998). Persuasion and context: The pragmatics of academic metadiscourse. Journal of pragmatics, 30(4), 437-455.
Krabbe, E. C. (1992). So what Profiles for relevance criticism in persuation dialogues. Argumentation, 6(2), 271-283.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 PRJ PROJECT
3 PRS PRESENTATION
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE MTE* 0.20 + PRJ* 0.20 + PRS* 0.20 + FIN* 0.40
6 RST RESIT
7 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + PRJ * 0.20 + PRS * 0.20 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Learning outcomes 1,2,3 will be evaluated via the questions asked in the mid-term and final exams.
2. Learning outcomes 4 and 5 will be evaluated via homework assignment/Project and Short Exam

Language of Instruction

Turkish

Course Policies and Rules

1. 70% class attendance is obligatory.
2. Absence from classes will not be considered as an excuse for late submission of the homework assignments/projects.
3. Cheating and plagiarism attempts in assignments and exams will be evaluated with a 0 (zero) grade.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Tutorials 13 1 13
Preparations before/after weekly lectures 13 4 52
Preparation for midterm exam 1 14 14
Preparation for final exam 1 17 17
Preparing assignments 1 7 7
Project Preparation 1 13 13
Preparation for quiz etc. 1 5 5
Final 1 2 2
Midterm 1 1 1
Quiz etc. 1 1 1
TOTAL WORKLOAD (hours) 151

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.15555
LO.25
LO.3
LO.45
LO.55