Description of Individual Course Units
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Offered By |
Marketing Management |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
PROFESSOR DOCTOR ENGIN ÖZGÜL |
Offered to |
Marketing Management |
Course Objective |
Improving theoretical and applied knowledge and skills related to marketing research. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Kemal Kurtuluş (2008) Pazarlama Araştırmaları, Beta A.Ş. |
Planned Learning Activities and Teaching Methods |
Issue telling, case study, ask and answer method, presentation |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
The intellectual and behavirol charactesitics necassary for researcher will be scaled by case studies, the planning of marketing process and skill of applying it will be scaled by |
Language of Instruction |
Turkish |
Course Policies and Rules |
1. It's important to attend courses. |
Contact Details for the Lecturer(s) |
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Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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