COURSE UNIT TITLE

:

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TDS 1160 PUBLIC RELATIONS IN HEALTH SERVICES COMPULSORY 2 0 0 2

Offered By

Medical Documentation and Secretariat

Level of Course Unit

First Cycle(Bachelor's Degree)/Second Cycle(Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR AYLA AÇIKGÖZ

Offered to

Medical Documentation and Secretariat

Course Objective

In this course, the image and reputation of health care facilities that have an important role in the creation and maintenance of the concept of public relations, relations with other fields, the place and importance in the organization, public relations activities, the media, press relations, and general information about the application of the protocol will be given. Students understand the importance of public relations, secretarial profession, the conduct of the various public relations activities aimed to gain the knowledge and skills to plan and implement.

Learning Outcomes of the Course Unit

1   PR concept, define the organization and its activities.
2   about the activities of public relations concepts, methods and gain an insight understanding the social psychological perspective
3   Understand the importance and influence of public relations in business.
4   public relations and external communications with in-house corporate image to gain awareness of their importance and necessity of the institution with the secretary and administrator to represent and understand the importance of their role.
5   conducting relations with the press (newspaper clippings, preparing press releases, organizing press conferences and so on.), To organize activities for the promotion of the institution (the opening ceremony, the awards ceremony, etc.), organization of information and gain the skills to issues such as sponsorship transactions.
6   within the scope of the public relations crisis management, how to overcome the difficulties that may arise in situations that may jeopardize the image of the institution to learn.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 1. Basic Concepts in Public Relations and Historical Development 1.1. Course aims and objectives 1.2. Definition and characteristics of public relations 1.3. The development process in Turkey and in the world of public relations 1.4. The development process of public relations in health care facilities 1.5. Factors which requires public relations practices in health care
2 2. Public Relations and other fields that are related 2.1. Public relations and communication 2.2. Public relations and advertising 2.3. Public relations and propaganda 2.4. Public relations and marketing 2.5. Public relations and human resources
3 3. Main Objectives of Public Relations, Functions and Principles 3.1. The purposes of public relations in health care facilities 3.2. Management, communication and dealing with the public functions 3.3. The basic principles of the profession of public relations 3.4. Public relations and ethics regulations
4 4. Classification of the Concept of Public Relations 4.1. Classification of public relations 4.2. Corporate public relations 4.3. Public relations marketing purposes 4.4. Pro-active public relations, purpose, benefits 4.5. Re-active public relations, purpose, benefits
5 5. Organization of the Public Relations Unit 5.1. The organization of public relations department 5.2. In-house - external organization 5.3. Organization, where the organization of public relations unit 5.4. Organization in health care facilities
6 6. General Features and Functions of Public Relations Officers 6.1. Public relations manager qualifications, responsibilities and duties 6.2. Features are required to be in public relations unit employees 6.3. Health personnel must have qualifications in terms of public relations, responsibilities
7 Midterm Exam
8 7. Public Relations Practice Target Audience 7.1. Public relations and public 7.2. The importance of the identification of the target audience 7.3. In-house audience 7.4. External audiences 7.5. The target audience for the planning of activities
9 8. Health Care Public Relations Process 8.1. Public relations strategies and tactics 8.2. Stages of the process of public relations 8.3. Research and planning-budgeting-application-evaluation 8.4. Example promotional campaign
10 9. Public Relations Activities 1 9.1. recognition 9.2. introduction 9.3. lobbying 9.4. Sponsorship
11 10. Public Relations Activities 2 10.1. crisis management 10.2. Reputation management: corporate identity-corporate culture, corporate image-
12 11. Public Relations Tools and Methods 11.1. Printed vehicles 11.2. Oral tools 11.3. Audio-visual tools 11.4. Other tools (health care settings, patient / employee taking complaints, evaluation) 11.5. Relations with the media
13 12. The Role of Health Professionals in Health Care Public Relations 12.1. The jurisdiction of the health care personnel and public relations services 12.2. The role of health care personnel to protect the image of the institution and the manager
14 Pr role and importance in the future

Recomended or Required Reading

1. Health Care Public Relations, Assoc. Dr. Dilaver Tengilmoglu, 2001, Gazi Bookstore
2. Vocational Schools for Public Relations, Murat Sezgin, 2007, Yücemedya
3. Behavioral Approach to Public Relations, Associate Professor, G.Budak-Yard. Assoc. Dr. G. Budak, 1992, Dokuz Eylul Publications
4. Public Relations, Prof. Dr. Ahmet Bulent Göksel, 1988, Bilgehan Publisher
5. Public Relations, Education Faculty Publications, 1996
6. Communication and Public Relations, Asst. Assoc. Dr. Ilker Bıçakçı, 1998, MediaCat Publications
7. Personal Image, Asst. Assoc. Dr. Müjde Ker Dincer, 2001, Alfa Publications
8. Creating a positive image Public Relations, Lale Bilgin, 2008, Hourglass Publications
Other course materials: Lecture presentation notes

Planned Learning Activities and Teaching Methods

instructor lectures, question and answer, discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ODV PerfÖdev
2 FN Final
3 BSN FinSonuBşrNotu ODV * 0.50 + FN * 0.50
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu ODV * 0.50 + BUT * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

(Evaluation method of learning outcomes and teaching techniques used must be compatible with the course)
Add-evaluation methods deemed necessary by faculty members.

Assessment Criteria

1. Mid-term exam 30% +Homework %20 + Final Exam %50+Intergrated Exam

Language of Instruction

Course Policies and Rules

The course is done within the framework of SHMYO Education and Examination Rules of Practice and evaluated.

Contact Details for the Lecturer(s)

e-posta: ayla.acikgoz@deu.edu.tr Tel: 0 232 4124742

Office Hours

Wednesday: 13:30-14:30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Preparation for final exam 1 6 6
Preparation for midterm exam 1 4 4
Preparing assignments 1 12 12
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 50

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.11
LO.21
LO.31
LO.41
LO.51
LO.61

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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