COURSE UNIT TITLE

: INTERNATIONAL HOTEL MANAGEMENT

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 3028 INTERNATIONAL HOTEL MANAGEMENT ELECTIVE 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

AHMET DEMIRCI

Offered to

Tourism Management

Course Objective

The objective of this course is to provide with an understanding of the dimensions and nature of international hospitality operations. Specific topic covered will include planning, developing, marketing, and managing hotels in the international arena. It is designed to create a solid foundation for understanding and managing cultural diversity in the workplace.

Learning Outcomes of the Course Unit

1   Describe the factors that have contributed to globalization and a global economy.
2   Understand the composition, size and growth of international tourism and lodging.
3   Explain the factors affecting international hotel expansion into different regions of the world.
4   Compare and contrast both the positive and negative effects of cultural diversity in the workplace.
5   Examine and apply the principles of international human resource management for hotels.
6   Analyze and apply the development of international marketing strategy for hotels
7   Describe the issues and policies related to the selection and use of expatriate personnel, and identify advantages and disadvantages of hiring local nationals instead of expatriates.
8   Work effectively as part of a team participating and interacting in the group in a productive manner for himself/herself and for the group as a whole.
9   Demonstrate high communication skills in presenting a report.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

TMT 2012 - INTRODUCTION TO HOSPITALITY INDUSTRY

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Globalization and International Business
2 Globalization, Tourism and the Lodging Sector The Emergence of International Hotels
3 Political Aspects of the International Tourism and Lodging Industry
4 Cultural Environment and Lodging Industry
5 Theories of International Trade and Lodging Industry
6 International Strategy and Lodging Industry
7 Market Entry Strategies and Lodging Industry
8 International Marketing and Lodging Industry
9 International Human Resources Management and Lodging Industry
10 Special Issues in International Hotel Management
11 Presentations
12 Presentations

Recomended or Required Reading

1. Brotherton, B. (2005). International Hospitality Industry. Butterworth-Heinemann Elsevier.
2. Clarke, A. and Chen, W. (2007). International Hospitality Management: Issues and Applications. Butterworth-Heinemann Elsevier.
3. Çavusgil, S.T., Knight, G., and Riesenberger, J. (2011). International Business: The New Realities. Second edition. Prentice Hall.
4. Gee, C.Y. (2008). International Hotels: Development and Management. Second edition. American Hotel and Lodging Educational Institute
5. Horner, S. and Swarbrooke, J. (2004). International Cases in Tourism Management. Butterworth-Heinemann Elsevier

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignments
3. Discussion
4. Group Project
5. Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 PRS Presentation
4 FCG FINAL COURSE GRADE MT * 0.30 + ASS * 0.40 + PRS * 0.30


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Examination will be based on understanding, synthesis and evaluation of the textbook and the lecture material.
2. Verbal participation will be graded.
3. Assignments will be based on the application of knowledge, analysis, problem solving and evaluative skills regarding international hotel management. The 5-page case report should have a cover page, thesis statement (i.e., clearly state the point of the case), an introduction, a brief overview of the company itself, a main focus on the case topic, a discussion on your insights and opinions about this this company and the case and its role in the international hotel management, a section of references cited.
4. Group project will be asessed on the wider application of knowledge to the design of an international hotel management issues. The 20-page project report should have a cover page, an introduction, a brief overview of the company, market or topic selected, international hotel management operations, their interaction and a clear conclusion based on analysis and references cited. Students will also be evaluated on their time management and teamwork skills.
5. Presentations will be assessed on preparation, understanding, knowledge, capacity to structure, oral communication skills, ability to respond to questions and manage discussions professionally.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Prepare ahead of time for classes.
4. Arrive on time.
5. Participation is required for all students.
6. Follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparation for midterm exam 1 12 12
Preparing assignments 2 8 16
Preparations before/after weekly lectures 12 1 12
Project Preparation 1 20 20
Preparing presentations 1 8 8
Midterm 1 2 2
TOTAL WORKLOAD (hours) 106

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15
LO.25
LO.35
LO.45
LO.55
LO.65
LO.75
LO.85
LO.9