COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

This course is designed to examine the nature, composition, and development of the visitor attractions market and
to provide a broad understanding of the managerial and operational development of tourist attractions in tourist
destinations.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Managing Visitor Attractions: New Directions by A. Fyall, B. Garrod, A. Leask and S. Wanhill, 2008,
Butterworth-Heinemann, Oxford.
2. The Development and Management of Visitor Attractions by J. Swarbrooke, 2002, Butterworth-Heinemann,
Oxford.

Planned Learning Activities and Teaching Methods

1. Lectures: The course consists of a series of lectures on visitor attractions management. The lecture topics are selected according to the course objectives.

2. Students will have one group assignment. The assignment will be on the analysis of an existing visitor attraction according to the theoretical concepts learned in the class. For the assignment, student teams will select a visitor attraction to study, will collect data for its analysis, and will present their findings in the class.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. For the field study presentations, the context of the assignments, the preparation of students as a team, their presentation skills and their data collection methods
will be assesed. The study findings should also be submitted as written reports. Each report should cover the aspects of visitor attractions management discussed
in the class.
2. Student participation in class discussions and during team presentations will be encouraged.
3. Students will also prepare several individual assignments in the first half of the term.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students need to submit their presentation reports prior to the presentation taking place, and are obliged to
share their field study reports with the whole class.
4. The number of students who can work in the same team would vary each academic year according to the class
size in that specific year.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes