COURSE UNIT TITLE

: E-TOURISM

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 3016 E-TOURISM ELECTIVE 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students detailed information about the impacts of Information and Communication Technologies (ICTs) on tourism system and the application of ICTs on the tourism industry.

Learning Outcomes of the Course Unit

1   Have the necessary background knowledge in implications of the ICT revolution for business and strategy in tourism and the dynamic interaction between ICTs and tourism to comprehend the concept of e-tourism.
2   Identify impacts of ICTs on strategic and operational management in the various sectors of the tourism industry to be able to evaluate implications of the ICT revolution and the information society.
3   Recognize the change in the tourism industry brought by the ICT revolution to be able to discuss gaining strategic competitive advantage through ICTs, multdimensional framework for ICTs in tourism, internet implications in tourism, new tourism consumers, and new management and marketing approaches in the tourism industry.
4   Identify the developments in the internet technologies in order to assess evolution of the social media, the concept of social media marketing, implications of the social media in tourism marketing.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The ICTs Revolution in Tourism
2 Implications of ICTs for Business and Strategy in Tourism
3 The Concept of E-Tourism
4 Demand-driven E-Tourism
5 Supply-driven E-Tourism
6 ICTs for Strategic and Operational Management in the Various Sectors of the Tourism Industry (1) E-Distribution, E-Airlines, E-Hospitality
7 ICTs for Strategic and Operational Management in the Various Sectors of the Tourism Industry (1) E-Tour Operators, E-Travel Agencies, E-Destinations
8 Social Media and Tourism
9 E-Trade in Tourism
10 Strategic Implications of E-Tourism for Tourism Management and Marketing
11 Student Presentations and Discussions
12 Student Presentations and Discussions

Recomended or Required Reading

1. eTourism / Information Technology for Strategic Tourism Management, Dimitrios Buhalis, Prentice Hall, 2003.
2. Tourism, Technology and Competitve Strategies, Auliana Poon, Cabi Publishing, 1996.
3. Tourism Information Technology, Pauline J. Sheldon, Cabi Publishing, 1997.
4. Information Technology and Tourism, Hannes Werthner and Stefan Klein, Springer, 1999.
5. Information Technology for Travel and Tourism, Gary Inkpen, Longman, 1998.

Planned Learning Activities and Teaching Methods

1. Lecture: There will be three lecture sessions every week.
2. Discussion: During the lectures some discussion topics related to lecture's content will be offered to the students.
3. Weekly Assignments: After every lecture students will be given assignments related to topics.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 PRS Presentation
4 FCG FINAL COURSE GRADE MT * 0.40 + TP * 0.40 + PRS * 0.20


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Midterm Exam: The exam will cover the topics in the outline and weekly assignments.
2. Weekly Assignments: Assignments will be prepared individually added to term project grades.
3. Term Project: Each student is responsible for preparing a term project.
4. Presentation: All term papers will be presented according to a predetermined calendar.

Assessment Criteria

1. The student will be able to identify implications of ICTs for business and strategy in tourism.
2. The student will be able to discuss the impact of ICT on various sectors of tourism.
3. The student will be able to assess the changes in both supply and demand sides of tourism brought by the ICT revolution, the Internet, and the social media.
4. The student will able to identify the ICT-driven operations of various actors of the tourism system and e-trade in tourism.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

E-mail: selin.yilmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 1 12
Preparation for midterm exam 1 16 16
Preparing weekly assignments 4 3 12
Preparing term papers 1 20 20
Preparing presentations 1 10 10
Midterm 1 2 2
TOTAL WORKLOAD (hours) 108

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15
LO.25
LO.35
LO.45