Dokuz Eylül University Information Package / Courses Catalog

General Description

History

Dokuz Eylul University, Institute of Social Sciences Department of Business Administration was established by Decree No. 41 on 20 July 1982. Marketing master program which attached to department of business administration has been training between business segments. The program aims to train researcher, practitioner and administrator human resources with the goal of a sustainable marketing to industrial organizations, service businesses and commercial businesses. Language of the program is Turkish.

Qualification Awarded

Master's Degree in Marketing Management (MA.)

Level of Qualification

Second Cycle (Master's Degree)

Specific Admission Requirements

First Cycle Degree in the same or in related disciplines, Transcript, Acceptable score on ALES (Academic Personnel and Graduate Education Entrance Exam) or Equivalent GRE, GMAT score. Acceptable score on Language Proficiency Tests. Acceptable weighted score based on the first cycle cumulative grade point average (GPA) and ALES score. The exceptions to the requirements of ALES and Foreign Language Proficiency scores is announced by the Graduate School. However, ALES requirement is waived for the admissions to the second cycle graduate programs offered by the Conservatory and the departments of Fine Arts Faculty, where students are admitted only by the Artistic Aptitude Test as well as for the graduates of doctorate /arts proficiency/medical residency/ dental residency/ veterinary residency/ pharmaceutical residency programs. Final admission is based on the evaluation of the related academic unit committee. International student admission requirements are decided by the Graduate School Executive Committee.

Specific Arrangements for Recognition of Prior Learning (Formal, Non-Formal and Informal)

According to the Regulations of Dokuz Eylül University for Graduate Schools, students are not connected to the right for internal transfer, previously taken courses at another graduate programme by another university with a successful grade may be recognized by the related programmes after the letter of the students includes course contents and the transcript, and by the recommendation of the head of the departments and by the decision of the Board of Directors. The courses taken by the outgoing Exchange students have the recognition at the school either as compulsory or elective.

Qualification Requirements and Regulations

2 years, 2 semesters per year, 16 weeks per semester, 120 ECTS in total.

Profile of the Programme

Dokuz Eylül University, Social Sciences Institute, Business Administration Department, Marketing master program has 8 instructors and 3 researches assistant. Number of the laboratories used by both students and to conduct courses is 3 and is open from 8.30 to 17.00 weekdays. Wireless connection is available. Language of the program is Turkish.

Key Learning Outcomes

1	Follows and interprets the developments in the relevant field.
2	Plans, coordinates, implements and results the scientific reserach process
3	Predominant on marketing ethics standards
4	Plans, coordinates and performs the marketing departments activities of businesses scientifically and effectively.
5	Evaluates the effectiveness of marketing activities
6	Identifies the problem areas on marketing in advance and takes necessary precautions
7	Performs the trainings of the employees at marketing department
8	Collects, analyzes and interprets the marketing information needed by businesses according to scientific research principles.
9	Evaluates the effectiveness of marketing strategies, makes strategic plannings and informs the top management.
10	Exposes creative solutions on marketing issues.
11	Understands and applies the new marketing tools and techniques

Occupational Profiles of Graduates with Examples

Students have master degree from Marketing master program can find jobs at public institutions, firms and marketing research businesses in several positions. Besides, they can be research assistant, lecturer and instructor at universities.

Access to Further Studies

May apply to third cycle programmes.

Course Structure Diagram with Credits

Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS
All courses in marketing master program are compulsory. Students who are successfully done courses have to conduct and achieve a project. If necessary, prerequisite courses can be taken from undergraduate. There is no internship possibility. First term courses are related with theoretical introduction to and principles of the area. Second and third terms are more likely turned to analysis and interpretation ability and researches.
T: Theoretical P: Practice L: Laboratory B: Spring Semester G: Fall Semester H: Full Year
1 .Semester:
G	1	SBE 5000	TECHNIQUES OF SCIENTIFIC RESEARCH AND PUBLICATION ETHICS	COMPULSORY	3	0	0	5
G	2	İPL 5001	MARKETING MANAGEMENT STRATEGIES	COMPULSORY	3	0	0	5
G	3	İPL 5017	MARKETING ETHICS	COMPULSORY	3	0	0	5
G	4	İPL 5007	CONSUMER BEHAVIOURS	COMPULSORY	3	0	0	5
G	5	İPL 5005	RETAIL SELLING	COMPULSORY	3	0	0	5
G	0	-	ELECTIVE COURSE	ELECTIVE	-	-	-	5
TOTAL:								30

1 .Semester Elective:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS
G	1	İPL 5009	SERVICE MARKETING	COMPULSORY	3	0	0	5

2 .Semester:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS
B	1	İPL 5006	MARKETING RESEARCH	COMPULSORY	3	0	0	4
B	2	İPL 5012	SALES PLANNING	COMPULSORY	3	0	0	3
B	3	İPL 5002	LOGISTICS MANAGEMENT	COMPULSORY	3	0	0	4
B	4	İPL 5020	ADVERTISING	COMPULSORY	3	0	0	4
B	5	İPL 5096	SEMINAR	COMPULSORY	0	2	0	4
B	6	İPL 5016	MARKETING APPLICATIONS ON INTERNET	COMPULSORY	3	0	0	3
B	7	İPL 5018	INTERNATIONAL MARKETING MANAGEMENT	COMPULSORY	3	0	0	4
B	8	İPL 5098	FIELD STUDY	COMPULSORY	2	0	0	4
TOTAL:								30

2 .Semester Elective:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS

3.Semester:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS
G	1	İPL 5099	THESIS	COMPULSORY	0	0	0	30
TOTAL:								30

4.Semester:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS
B	1	İPL 5099	THESIS	COMPULSORY	0	0	0	30
TOTAL:								30

Examination Regulations, Assessment and Grading

Evaluation and assessment methods for each course is defined in the the Course Description Form which is prepared by related faculty member / s and included in the information package. Exams and course success notes is subject to the relevant articles of the DEU Regulation on Graduate Education.
Dokuz Eylul University, Graduate Education Regulation web address: http://www.sbe.deu.edu.tr/sbe/mevzuat

Graduation Requirements

Second Cycle (Master's Degree) Program with thesis is comprised of courses (at least 52 ECTS), a seminar (4 ECTS) and field study (4 ECTS) and thesis (60 ECTS), in total 120 ECTS credits. Students must have minimum Cumulative Grade Point Average (CGPA) of 2.50/4.00 and completed all the courses with at least CB/ S / TP grades.

Mode of Study (Full-Time, Part-Time, E-Learning )

Full-time

Programme Director or Equivalent

Head of the Department: Prof. Dr. Ali Özdemir
E-mail: ali.ozdemir[@]deu.edu.tr
AKTS / DS Coordinators: Assistant Prof. Mert TOPOYAN
E-mails: mert.topoyan[@]deu.edu.tr
Address: Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü Dokuzçeşmeler Kampüsü, 35160 Buca İZMİR
Phone: 00 90 232 301 06 59

DEGREE PROGRAMMES