COURSE UNIT TITLE

: INTERNATIONAL MARKETING MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IPL 5018 INTERNATIONAL MARKETING MANAGEMENT COMPULSORY 3 0 0 4

Offered By

Marketing Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR PINAR ÖZKAN

Offered to

Course Objective

The course aims students to understand the environmental factors and to set up international marketing strategies for businesses marketing actions to be succesful in cross border applications

Learning Outcomes of the Course Unit

1   To be able to understand global strategic view that is needed at global competitive environment at marketing field
2   To be able to give skills that makes it available to generate true compositions of marketing mix at global level
3   To be able to understand consumer behavior at global level
4   To be able to generate global marketing planning
5   To be able to evaluate the interaction of different cultures faced in global markets on marketing applications

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Globalization phenomenon and its effect on business, the concept of global marketing
2 The national and regional market characteristics of global markets
3 Global marketing environment: economic and demographic environment
4 Global marketing environment: Social and cultural environment
5 Global marketing environment: Political and legal environment
6 The international market selection process, market entry strategies
7 Global marketing strategy
8 Global marketing research
9 Global marketing mix: Product decisions
10 Global marketing mix: Pricing decisions
11 Global marketing mix: Promotion decisions
12 Global marketing mix: Place decisions
13 Marketing of global services and planning
14 Organization and control of global marketing activities

Recomended or Required Reading

Uluslararası Pazarlama Stratejisi Frank Brandley Bilim Teknik Yayınevi
Stratejik Küresel Pazarlama Necdet Timur, Alparslan Özmen - Eflatun Yayınevi
Küresel Pazarlama Yönetimi Ipek Altınbaşak, Asuman Yalçın, Emrah Cengiz, Ercan
Gegez, Müge Arslanmert Uydacı, Sanem Alkibay, Çağatay Ünüsan, Ayşe Akyol, Şebnem
Burnaz, Sabri Erdil, Nazan Günay, Canan Madran, Ahmet Şekerkaya, Gökhan Yolaç

Planned Learning Activities and Teaching Methods

The course will be proccessed heavily with interactive method and discussion method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

All of the learning outcomes are being measured at the interactive discussion process
in the courses

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

pinar.ozkan@deu.edu.tr

Office Hours

Will be announced at the beginning of semester

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 1 14
Preparation for midterm exam 1 15 15
Preparation for final exam 1 15 15
Preparing presentations 1 20 20
Preparations before/after weekly lectures 14 2 28
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 96

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.11
LO.21
LO.31
LO.41
LO.51

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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