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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 5020 ADVERTISING COMPULSORY 3 0 0 4

Offered By

Marketing Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR NIHAN ÖZGÜVEN TAYFUN

Offered to

Course Objective

To highlight the emphasis of integrated marketing communications under the present circumstances for the business and to research, debate and within this area detailed analysis for the marketing students.

Learning Outcomes of the Course Unit

1   Learns the basis of communication notion and its purpose. 2   Learns the importance of marketing communication efforts for the firm. 3   Gathers information about the commnunication world thanks to technological improvements. 4   Knows about advertising, and defines the nature of a good advertisement. 5   Knows about agencies that faciliate in the ads sector and knows about their roles.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 Advertisment Types 3 Marketing Communication 4 Communication Based Relational Marketing 5 Communication Based Relational Marketing 6 Models of promotional mix 7 Public relations, sales methods 8 Historical development of advertising in Turkey and world. 9 Media Strategies in Advertising 10 The techniques of advertisement message 11 social and legal designs for advertising, and advertising ethics 12 Measuring the effiency of ads. 13 Internet Advertising 14 Conclusion and Evaluation

Recomended or Required Reading

Marketing Commnunications Yavuz Odabaşı

Planned Learning Activities and Teaching Methods

Explanation, Discussing, analyzing of case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.25 + STT * 0.25 + FIN* 0.50 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE* 0.25 + STT * 0.25 + RST* 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

All learning outputs are measured within the interactive explanation process during lessons.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

ikbal.aksulu@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 3 42 Preparation for midterm exam 1 10 10 Preparation for final exam 1 10 10 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 108

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1