COURSE UNIT TITLE

: MANAGERIAL ECONOMIKS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UAT 4049 MANAGERIAL ECONOMIKS ELECTIVE 3 0 0 3

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

International Trade

Course Objective

Business economics refers to the application of economic theory and the tools of decision science to examine how an organization can achieve its aims or objectives most efficiently. This course provides a general discussion on a wide variety of microeconomic topics, with a slant toward how firm managers apply the information to business problems.

Learning Outcomes of the Course Unit

1   Students will be able to explain the basic concepts of managerial economics.
2   Students will be able to solve the issues pertaining to managerial economics.
3   Students will be able to use the tools of economic analysis to various business related problems.
4   Students will be able to comprehensively analyze consumer behavior and hence the demand side of the market.
5   Students will be able to analyze the production decision of the firm under various market condition.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Review of Calculus and Optimization Techniques
2 Demand Theory
3 Demand Theory
4 Demand Theory
5 Production and Cost
6 Production and Cost
7 Midterm Exam - Production and Cost
8 Midterm Exam - Market Structure, Strategic Behavior, and Pricing
9 Market Structure, Strategic Behavior, and Pricing
10 Market Structure, Strategic Behavior, and Pricing
11 Risk, Uncertainty, and Incentives
12 Risk, Uncertainty, and Incentives
13 Projects
14 Review of the Semester
15 Final Exam
16 Final Exam

Recomended or Required Reading

Managerial Economics, Craig H. Petersen, W. Chris Lewis, Prentice Hall.
Managerial Economics: Theory, Application and Cases, Fifth Ed., by E. Mansfield, W. B. Allen, N. A. Doherty, and K. Weigelt

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

e-mail adress of the lecturer

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 84

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.155555555
LO.255555555
LO.355555555
LO.455555555
LO.555555555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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