COURSE UNIT TITLE

: DISTRIBUTIONS CHANNELS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UAT 3042 DISTRIBUTIONS CHANNELS ELECTIVE 3 0 0 3

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

International Trade

Course Objective

This course aims to deepen the knowledge of students on management of channels of distribution and enhance them with abilities to analyze the distribution channel problems using analytical marketing modeling tools and techniques to coordinate distributors, retailers, and other intermediaries to deliver products, services, and information to customers.

Learning Outcomes of the Course Unit

1   Ability to conceptualize the relationship between logistics and distribution channels.
2   Ability to explain the relations between channel members.
3   Ability to abstract the requirements for ideal distribution channel design that depend on different variables
4   Ability to develop analytical models coordinate distribution channels for goods and services.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Understanding Channel Strategies
2 End-User Analysis: Segmenting and Targeting
3 Channel Analysis: Auditing Marketing Channels
4 Make-or-Buy Channel Analysis
5 Designing Channel Structure and Strategies
6 Retailing and Wholesaling Structures and Strategies
7 Midterm Exam - Retailing and Wholesaling Structures and Strategies
8 Midterm Exam - Emerging Channel Structures and Strategies
9 Emerging Channel Structures and Strategies
10 Managing Channel Power
11 Managing Channel Conflict
12 Managing Channel Relationships
13 Managing Channel Policies and Legalities
14 Managing Channel Logistics
15 Final Exam
16 Final Exam

Recomended or Required Reading

Robert W.Palmatier, Lous W. Stern, Adel I. El-Ansary. Marketing Channel Strategy , 8th edition, Pearson, 2014.
Julian Dent, Distribution Channels: Understanding and Managing Channels to Market, Kogan Page, 2011.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Code of Practices of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

e-mail adress of the lecturer

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 84

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.155555
LO.255555
LO.355555
LO.455555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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