COURSE UNIT TITLE

: E-COMMERCE

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ERA 3507 E-COMMERCE ELECTIVE 3 0 0 4

Offered By

School of Applied Sciences

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

Tourism Management
Tourism and Hotel Management
Gastronomy And Culinary Arts
International Trade

Course Objective

The objective of this course is to form a basic content of e-business and trade. This course will provide an opportunity to students to examine business-to-consumer (B2C) and business-to-business (B2B) e-business market. The course introduces students to a wide range of electronic business issues for marketers, as a foundation for continual learning in the dynamic e-business environment.

Learning Outcomes of the Course Unit

1   Students will be able to demonstrate basic knowledge about internet, information technology and usage of them in business by considering the ethical issues to explain how they offer benefits and challenges to consumers, businesses, marketers, and society.
2   Students will be able to understand online consumer behavior in business and consumer market to outline the characteristics and differences in online exchange.
3   Students will be able to determine the concepts regarding e-business strategy and plan to form an overall e-business model.
4   Students will be able to take individual responsibility and to manage the constraints in team studies to present their e-business and trade plan in oral and written manner.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to E-Business and Trade
2 E-Environment, International Nature of E-Business and E-Commerce
3 E-Business Strategy Developments for Global Markets
4 E-Business Activities: Improving Efficiency, Reducing Costs, Revenue Models
5 Web Site Design and Localization Strategies
6 Midterm exam
7 Midterm exam
8 Implementation Week
9 Mobile Technologies and effect on Global E-business and Trade
10 E-Business Communication (for B2B and B2C markets)
11 Performance Metrics
12 Case analysis
13 Case analysis
14 Final exam
15 Final exam

Recomended or Required Reading

Laudon, K.C. & Traver C.G. (2015) E-Commerce Business Technology Society, USA: Pearson
Education
E-commerce blogs

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams.

Language of Instruction

English

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

Dersi veren öğretim üyesinin e-posta adresi

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 12 12
Preparation for final exam 1 12 12
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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