COURSE UNIT TITLE

: ENTEREUPRENEURSHIP

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UBY 4009 ENTEREUPRENEURSHIP ELECTIVE 3 0 0 3

Offered By

School of Applied Sciences

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

Tourism Management
Tourism and Hotel Management
International Trade

Course Objective

As a potential entrepreneur or employee, to be able to detect and take action on opportunities and threats related to industry, national and international business environment.

Learning Outcomes of the Course Unit

1   To be able to understand the importance of entrepreneurship phenomenon
2   To be able to understand consumer and industrial markets chracteristics
3   To be able to understand and use marketing mix strategies
4   To be able to understand an use entrepreneur support programmes
5   To be able to detect and take action on opportunities and threats related to industry, national and international business environment.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Entrepreneurship (entrepreneur, categories of entrepreneurs, reasons to choose entrepreneurship as a career path, the environment for entrepreneurs, characteristics of entrepreneurs, starting a new venture, intrapreneurship, small businesses, contributions of small business to the economy, reasons of small businesses failures)
2 The Entrepreneurship (entrepreneur, categories of entrepreneurs, reasons to choose entrepreneurship as a career path, the environment for entrepreneurs, characteristics of entrepreneurs, starting a new venture, intrapreneurship, small businesses, contributions of small business to the economy, reasons of small businesses failures)
3 Economic Challenges Facing Contemporary Business (microeconomics: the forces of demand and supply, macroeconomics: issues for the entire economy, evaluating economic performance, managing the economy s performance, global economic challenges of the 21st century)
4 Consumer Markets and Consumer Behavior (demografic and economic charecteristics of consumer markets; social, psyhological and individuals factors that affect consumer markets, purchasing decision process of consumers, family as a unit in purchasing decision)
5 Industrial Markets (the importance and of industrial markets, structures and charecteristics of industrial markets, behavior of industrial buyer)
6 Industrial Markets (the importance and of industrial markets, structures and charecteristics of industrial markets, behavior of industrial buyer)
7 Midterm exam
8 Midterm exam
9 Searching for New Product/Services and Creating New Business Ideas
10 Business Plan and Establishing a Business (scope and content)
11 Preparing a Business Plan (conversting ideas to a plan)
12 Evaluation and Decion (types of business ownership and types of firms, franchising)
13 KOSGEB and Other Entrepreneur Support Institutions and Support Programmes
14 The New Economy, E-Commerce, Techno Parks, Incubators and R&D Centers
15 Final exam
16 Final exam

Recomended or Required Reading

Louis E. Boone, David L. Kurtz, (Çev. Editörü Prof. Dr. Azmi Yalçın) Çağdaş Işletme Yönetimi, Nobel, 2013.
Louis E. Boone, David L. Kurtz, Contemporary Business, Wiley, 2015.
Muammer Doğan, Işletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayın Dağıtım, 2010.
Mehmet Marangoz (2012). Girişimcilik, Beta Basım AŞ. Istanbul.
https://www.kosgeb.gov.tr/site
https://www.kosgeb.gov.tr/site/tr/genel/destekler/3/destekler

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

mustafa.unuvar@deu.edu.tr

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 7 7
Preparation for final exam 1 7 7
Preparing assignments 0 0 0
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 78

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4
LO.5

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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