COURSE UNIT TITLE

: BUSINESS ADMINISTRATION I

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UBY 1003 BUSINESS ADMINISTRATION I COMPULSORY 3 0 0 4

Offered By

School of Applied Sciences

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR ÖZLEM GÜLERYÜZ

Offered to

Tourism and Hotel Management
Gastronomy And Culinary Arts
International Trade
Tourism Management

Course Objective

To have information, skill and competence about the concepts, theories and techniques in business management

Learning Outcomes of the Course Unit

1   To be able to understand and use concepts, theories and technics in business management.
2   To be able to understand functions of a business.
3   To be able to analyse and evaluate micro and macro environments of businesses.
4   To be able to understand the importance of businesses in economic and social system.
5   To be able to evaluate and solve the risks and problems encountered in international trade and business activities based on principles of effectiveness and efficiency.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Changing Face of Business (business, factors of production, the private enterprise system, eras in the history of business, today s business workforce, the 21st-century manager, what makes a company admired )
2 Business Ethics and Social Responsibility (concern for ethical and societal ıssues, the contemporary ethical environment, how organizations shape ethical conduct, acting responsibly to satisfy society)
3 Economic Challenges Facing Contemporary Business (microeconomics: the forces of demand and supply, macroeconomics: ıssues for the entire economy, evaluating economic performance, managing the economy s performance, global economic challenges of the 21st century)
4 Economic Challenges Facing Contemporary Business (microeconomics: the forces of demand and supply, macroeconomics: ıssues for the entire economy, evaluating economic performance, managing the economy s performance, global economic challenges of the 21st century)
5 Competing in World Markets (international trade, measuring trade between nations, barriers to international trade, reducing barriers to international trade, going global, developing a strategy for international business)
6 Competing in World Markets (international trade, measuring trade between nations, barriers to international trade, reducing barriers to international trade, going global, developing a strategy for international business)
7 Midterm exams
8 Midterm exams
9 Forms of Business Ownership and Organization (small businesses, contributions of small business to the economy, why small businesses fail, the business plan: a foundation for success, assistance for small businesses, franchising, forms of private business ownership, public and collective ownership of business, organizing a corporation, when businesses join forces)
10 Forms of Business Ownership and Organization (small businesses, contributions of small business to the economy, why small businesses fail, the business plan: a foundation for success, assistance for small businesses, franchising, forms of private business ownership, public and collective ownership of business, organizing a corporation, when businesses join forces)
11 The Entrepreneurship (entrepreneur, categories of entrepreneurs, reasons to choose entrepreneurship as a career path, the environment for entrepreneurs, characteristics of entrepreneurs, starting a new venture, ıntrapreneurship)
12 Management, Leadership, and the Internal Organization (management, setting a vision and ethical standards for the firm, importance of planning, the strategic planning process, managers as decision makers, managers as leaders, corporate culture, organizational structures)
13 Human Resource Management (the importance of human resources, recruitment and selection, orientation, training and evaluation, compensation, employee separation, motivating employees, labor management relations)
14 Top Performance through Empowerment, Teamwork, and Communication (empowering employees, teams, team characteristics, team cohesiveness and norms, team conflict, the ımportance of effective communication, basic forms of communication, external communication and crisis management)
15 Final exams
16 Final exams

Recomended or Required Reading

Louis E. Boone, David L. Kurtz, (Çev. Editörü Prof. Dr. Azmi Yalçın) Çağdaş Işletme Yönetimi, Nobel, 2013.
Louis E. Boone, David L. Kurtz, Contemporary Business, Wiley, 2015.
Muammer Doğan, Işletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayın Dağıtım, 2010.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

Uluslararası Ticaret Bölümü (mustafa.unuvar@deu.edu.tr)
Turizm Işletmeciliği Bölümü (nehir.balci@deu.edu.tr)
Gastronomi ve Mutfak Sanatları Bölümü (yilmaz.akgunduz@deu.edu.tr)

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 12 12
Preparation for final exam 1 12 12
Preparing assignments 0 0 0
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4
LO.5

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS