COURSE UNIT TITLE

: DESTINATION MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4028 DESTINATION MANAGEMENT COMPULSORY 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR ÖZAY EMRE YILDIZ

Offered to

Tourism Management

Course Objective

The course aims to cover the definition of destination, its function in the tourism system, its physical, economic, social and natural aspects, development process, destination management, management organisations, shareholders, sustainable destination development, crisis management and destination marketing, through exemplary cases in the world and in Turkey.

Learning Outcomes of the Course Unit

1   To be able to define the destination, its attributes and importance in the tourism system
2   To be able to describe the development process of a destination
3   To be able to analyse the importance of destination management, management procedures, tools and shareholders
4   To understand destination marketing strategies and their importance
5   To be able to identify the importance of and methods to present a satisfying and memorable tourist experience
6   To understand sustainable destination development and crisis management

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Destination: definition and attributes
2 Tourist attraction, tourist demand, the function of destination in the tourism system
3 Destination's physical, economic, social and natural sturcture, resource base and infrastructure
4 Destination development processes, product life cycle
5 Destination development planning and tourism policy
6 Destination management organisations, shareholders, tools and roles
7 Mid-term Exam
8 Destination marketing: regional identity and branding strategies
9 Promoting the destination
10 Tourist experience in the destination
11 Sense of place, sensual marketing, creative tourism
12 Sustainability of the destination
13 Crisis management
14 Evaluation and presentations
15 Final Exam
16 Final Exam

Recomended or Required Reading

Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford.
Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando

Planned Learning Activities and Teaching Methods

Lecture and case analyses

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 DNC Dönemiçi Çalışma
2 VZ Arasınav
3 YVN Yaıryıliçi Notu DNC * 0.20 + VZ * 0.80
4 FN Yarıyılsonu Notu
5 BNS BNS YVN * 0.40 + FN * 0.60
6 BUT Bütünleme Notu
7 BBN Bütünleme Sonu Başarı Notu YVN * 0.40 + BUT * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Term grade (40%): Consists of the mid-term grade (80%) and term assignments (20%)
1.a. Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (80%).
1.b. Term assignments: Weekly or semester assignments and short quizzes (20%)
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

ozay.yildiz@deu.edu.tr

Office Hours

Wednesday / 10:00-15:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 4 48
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing assignments 1 25 25
Preparing presentations 1 10 10
Preparations before/after weekly lectures 0 0 0
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 146

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.25
LO.35
LO.45
LO.55
LO.65

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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