COURSE UNIT TITLE

: TOURISM AND INNOVATION

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4030 TOURISM AND INNOVATION COMPULSORY 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

To explain the functioning and importance of the open innovation paradigm in the tourism ecosystem and to gain the ability to manage the innovation process.

Learning Outcomes of the Course Unit

1   Define the concept of innovation
2   Understanding innovation models
3   Be able to analyze open innovation paradigm
4   Define the innovation process
5   Manage the innovation process

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Innovation Concept and Process
2 Types of Innovation: Product
3 Types of Innovation: Process
4 Types of Innovation: Organization
5 Types of Innovation: Marketing
6 Reality Types and Innovation
7 Midterm exam
8 Midterm exam
9 Innovation Sample Analysis
10 Degree of Innovation
11 Radical, Incremental and Old Idea Innovation
12 Innovation Quality
13 Business Model and Innovation Relationship
14 Innovation System Approach

Recomended or Required Reading

Inovation and Inovation Management, Serkan Kılıç, Istanbul, 2015, ss.216.
Inoovation Circle, Tom Peters, USA, 2008, ss.535.


Planned Learning Activities and Teaching Methods

Lecture and sample analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE MTE*0.40+FIN * 0.60
4 RST RESIT
5 FCG FINAL COURSE GRADE MTE*0.40+RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Wednesday / 13:30-14:30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Teaching, course participation 12 3 36
Preparations for mid-term exam 1 12 12
Preparations for final exam 1 15 15
Preparations for course (textbooks, articles etc) 13 1 13
Web Search and Library Research 13 1 13
Reading 13 1 13
Mid-term exam 1 1 1
Final exam 1 1 1
TOTAL WORKLOAD (hours) 104

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.25
LO.35
LO.45
LO.55