COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOĞU KAYIŞKAN

Offered to

Tourism Management

Course Objective

Within the scope of Experience Marketing course; it is aimed to investigate the studies done in the area of experience marketing which is one of the new marketing fields developed depending on the changing consumer and to be able to examine them in accordance with the theoretical approaches in communication and advertising field.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Deneyimsel Pazarlama, Selma Kalyoncuoğlu, Ankara, 2018, ss.175
Deneyimsel Pazarlama, Kadir Deligöz, Ankara, 2018, ss.118

Planned Learning Activities and Teaching Methods

Lecture and sample analysis

Assessment Methods

Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Wednesday / 10:00-12:00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes