COURSE UNIT TITLE

: HEALTH TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SEC 2018 HEALTH TOURISM ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective


Health tourism as a new form of tourism gaining importance at both global and national level, creates new employment opportunities. This course aims to provide students with essential knowledge and skills in health tourism

Learning Outcomes of the Course Unit

1   to identifty the relationship between health tourism and tourism
2   to explain push factors of health tourism
3   to explain pull factors of health tourism
4   to make proposals for health tourism products

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course Health Tourism and Tourism relationship
2 Conceptual Framework for Health Tourism
3 Thermal tourism
4 Medical tourism
5 Health and SPA tourism
6 Crossborder health tourism
7 Midterm exam
8 Midterm exam
9 Branding in health tourism: Conceptual tools
10 Case studies of brand destinations in health tourism -1-
11 Case studies of brand destinations in health tourism -2-
12 Culture and health tourism
13 Quality systems and health tourism
14 Risk, safety and health tourism

Recomended or Required Reading

Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility, ed. by Colin Michael Hall, Routledge, 2013.
Özkan Tütüncü & Ilkay Taş, "Quality and Accreditation in Health and Medical Tourism: Revisiting Kanji's Global Excellence Measurement System", in Quality, Excellence and Statistical Measurement: A Tribute to Professor Gopal K. Kanji, Wisdom House Publications, England, 2014.
Hansruedi Mueller, Eveline Lanz Kaufmann, "Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry", Journal of Vacation Marketing, Vol 7, Issue 1, 2001.

Planned Learning Activities and Teaching Methods

Lecture and group assignment

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE MTE*0.40+FIN * 0.60
4 RST RESIT
5 FCG FINAL COURSE GRADE MTE*0.40+RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Midterm exam and midterm assignment will make together the midterm grade. Midterm grade and final exam grade make together the end of the term grade.

Language of Instruction

English

Course Policies and Rules

Students are required to attend 70% of the lecture classes. Besides, students are required to participate in the class discussions, to prepare their assignments on time and to contribute to the active learning in the classrom.

Contact Details for the Lecturer(s)

ilkay.tas@deu.edu.tr

Office Hours

Tuesday, 09.00-12.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Student Presentations 1 1 1
Preparing presentations 2 15 30
Preparation for final exam 1 25 25
Preparation for midterm exam 1 15 15
Final 1 2 2
Midterm 1 2 2
Project Assignment 2 1 2
TOTAL WORKLOAD (hours) 113

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.155
LO.255
LO.355
LO.455

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS