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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS LGM 2014 DISTRIBUTION CHANNEL MANAGEMENT COMPULSORY 2 2 0 4

Offered By

Logistics Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜL DENKTAŞ ŞAKAR

Offered to

Logistics Management

Course Objective

The objective of this course is to provide a supply chain management view.

Learning Outcomes of the Course Unit

1   To understand distribution channel in a strategic view. 2   To learn the distribution channel process. 3   To explore the main functions of distribution channel 4   To learn the applications in distribution channel. 5   To define the distribution chain dynamics and conflict.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Distribution Channels: Structure and Design 2 Distribution Channel Flows 3 Distribution Channel Structure and Members 4 Gap Analysis in the Channel and Vertical Integration 5 Distribution Channel Power 6 Managing Conflict in the Channel 7 Managing Conflict in the Channel 8 Mid-Term Exam 9 Strategic Alliances in Distribution Channels 10 Retailing 11 Retailing 12 Non store retailing and electronic channels 13 Wholesaling 14 Presentation 15 Presentation 16 Final Exam

Recomended or Required Reading

Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. (2015) Marketing Channels 7th Edition, Prentice-Hall (International Series in Marketing), Linda Gorchels, Edward J. Marien, Chuck West. (2004) The Manager's Guide to Distribution Channels McGraw-Hill; 1st edition ISBN: 0071428682

Planned Learning Activities and Teaching Methods

Cooperative and active teaching and learning strategies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 ASG ASSIGNMENT 3 FINS FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.10 + FINS * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.10 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Oral and written competencies regarding the use of knowledge, abilities and skills in the field of Business Logistics in terms of research, investigation and evaluation will be evaluated.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

appointments by gul.denktas@deu.edu.tr

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 12 3 36 Preparation for midterm exam 1 6 6 Preparation for final exam 1 8 8 Preparing assignments 1 10 10 Preparing presentations 1 6 6 Final 1 2 2 Midterm 1 1 1 TOTAL WORKLOAD (hours) 108

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 3 5 3 3 3 3 3 LO.2 3 5 3 3 5 3 3 3 3 LO.3 3 3 3 3 3 5 3 3 5 3 5 3 LO.4 3 5 3 5 3 3 3 3 3 LO.5 3 3 5 3 3 3 3 3