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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 2017 TOURISM MARKETING COMPULSORY 3 0 0 5

Offered By

Tourism and Hotel Management

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR EDA AVCI

Offered to

Tourism and Hotel Management

Course Objective

To provide the students with competences and information on applying and interpreting the marketing principles at hospitality management, travel and food-beverage companies and in general.

Learning Outcomes of the Course Unit

1   Being able to identify touristic goods and range of touristic goods 2   Being able to price touristic goods 3   Being able to practice the promotion principles of touristic goods. 4   Being able to market and do a market research. 5   Being able to apply the distribution principles.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Tourism marketing concept 2 Marketing environment and planning 3 Marketing Information System 4 Tourism Market 5 Product 6 Place 7 Mid-Term Exam 8 Price 9 Promotion 10 People, Processes, Physical Evidence 11 Postmodern marketing types 12 Postmodern marketing types 13 Postmodern marketing types 14 Postmodern marketing types 15 Final Exam

Recomended or Required Reading

Turizm Pazarlaması, Nazmi Kozak, Detay Yayınevi, Ankara, 2010

Planned Learning Activities and Teaching Methods

Lecturing, in-class practices.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + FIN * 0.50 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Exam.

Language of Instruction

Turkish

Course Policies and Rules

It is imperative to attend 70% of the courses and fulfill the requirements of the course.

Contact Details for the Lecturer(s)

eda.avci@deu.edu.tr

Office Hours

The days and times specified in the weekly course schedule announced for the year.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Preparation about subject 14 2 28 Preparation for midterm exam 1 5 5 Preparation for final exam 1 8 8 Preparations before/after weekly lectures 14 3 42 In-class practices 1 10 10 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 123

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 PO.19 PO.20 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1