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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MZC 4121 VISITOR EXPERIENCE IN MUSEUMS ELECTIVE 2 0 0 3

Offered By

Museology

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR MANOLYA AKSATAN KAPLANSEREN

Offered to

Museology

Course Objective

This course aims to provide knowledge on the foundations and strategies of visitor experience management in museums.

Learning Outcomes of the Course Unit

1   Understand the importance of visitor experience management in museums. 2   Examine the dimensions of visitor experience in museums. 3   Recognise strategies of musuems which are used in visitor experience design. 4   Apply knowledge of creating memorable visitor experiences to museums. 5   Assess the challenges of visitor experience management in museums.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction 2 Visitor-centricity 3 Visitor Strategy 4 Museum-Visitor Interaction 5 Memorable Visitor Experiences 6 Challenges in Experience Management 7 Current Issues in Visitor Experience Management 8 Midterm exam 9 Cases on Experience Management 10 Future of Experience Management 11 Term Projects 12 Term Projects 13 Term Projects 14 Term Projects 15 Assessment 16 Final Exam

Recomended or Required Reading

Pine, B.J. and Gilmore, J.H. (1999).The Experience Economy : Work Is Theatre & Every Business a Stage. Boston: Harvard Business School Press. Falk, H.J. and Dierking, L.D. (2013). The Museum Experience Revisited. New York: Routledge.

Planned Learning Activities and Teaching Methods

A series of lectures will be given on visitor experience management in museums. Each week, students will be given reading documents on lecture topics to be prepared individually. Students will have one group assignment.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 ASG ASSIGNMENT 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE (RESIT) VZ * 0.30 + ODV * 0.30 + FN * 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) VZ * 0.30 + ODV * 0.30 + BUT * 0.40 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 10 2 20 Preparations before/after weekly lectures 10 2 20 Preparation for midterm exam 2 2 4 Preparation for final exam 2 2 4 Preparing assignments 1 8 8 Preparing presentations 1 8 8 Final 1 2 2 Midterm 1 2 2 Project Assignment 1 4 4 TOTAL WORKLOAD (hours) 72

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 LO.1 5 4 3 LO.2 4 5 5 5 5 5 5 LO.3 5 4 LO.4 5 5 3 3 3 3 3 LO.5 3 5 3