COURSE UNIT TITLE

: MESSAGE, MEDIUM AND RECEIVER

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
STA 5064 MESSAGE, MEDIUM AND RECEIVER ELECTIVE 3 0 0 6

Offered By

Art and Design

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞCAN GÜLER

Offered to

Art and Design

Course Objective

: In this course process of the formation on information, its transmission and having percepted by audience will be discussed. Gonigs-on steps from raw datas/information to perception by audience will be evaluated based on real-world examples and results will be gathered on research papers.

Learning Outcomes of the Course Unit

1   Students are expected to have knowledge of connections in news, informations and message.
2   To be able to interpret the way that the masses perceive the news.
3   To be able to have knowledge about communication mediums and their effects.
4   : To be able to analyze current incidents.
5   To be able to follow communication flow upon the audience .

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Formulation of news, information and message
2 Relationship between medium and message
3 The course of paralel processes in mediums
4 Reading the current news 1
5 Reading the current news 2
6 Evaluations of medium and main historical steps
7 Communication channels and their range
8 Information flow on rational and irrational processes.
9 Communities and the use of media
10 Individual and general perception of the audience
11 Transferred information and the importance of reality
12 Preparation of presentation
13 Final research paper and similar cases
14 Final review and thoughts.

Recomended or Required Reading

Yorum ve Anlam, Kaya Özsezgin
Işitsel ve Görsel Anlam Üretimi, Oğuz Adanır
Görsel Sanatlarda Alımlama ve Sanatlararası Etkileşim , Nazan Ipşiroğlu
Görme Biçimleri, John Berger
Sinema Göstergebilimi, Yuriy M. Lotman
Göstergebilime Giriş, Fatma Erkman Akerson
Görsel Grafik Tasarım Sözlüğü, Gavin Ambrose-Paul Harris
Grafik Tasarım ve Reklam, Ulufer Teker
Iletişim ve Grafik Tasarım, Emre Becer
Sırdaş Görüntüler, Mehmet Ergüven
Görsel Iletişim ve Grafik Tasarım, Tevfik Fikret Uçar

Planned Learning Activities and Teaching Methods

Plagiarism and fabrication of information is not tolerated and will result in an F grade for the work.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.70 + FCG * 0.30
4 RST RESIT
5 RST RESIT ASG * 0.70 + RST * 0.30


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

tugcan.guler@deu.edu.tr, tugcan.guler@gmail.com, 02324129168

Office Hours

Within class hours and with e-mails.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 13 5 65
Preparing presentations 4 10 40
TOTAL WORKLOAD (hours) 147

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.145354533354
LO.24354343333
LO.34354435345
LO.45554354555
LO.545553543

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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