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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS GRF 3019 VISUAL COMMUNICATION AND PERCEPTION COMPULSORY 2 0 0 2

Offered By

Graphic Design

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞCAN GÜLER

Offered to

Graphic Design

Course Objective

Learning Outcomes of the Course Unit

1   Having knowledge about the basic concepts of graphic design. 2   Having knowledge about frame of visual communication and its contents. 3   Analyze design work both visually and theoritically. 4   Recognize the distinctive elements of an image 5   Having visual analyzes with semiology 6   Having visual analyzes with Gestalt Methods. 7   Knowing the relationship between design and mass communication. 8   Establishing the relationship between the image and the language.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Interaction between disciplines, 2 Design management as a managerial tool, 3 Case studies on design management issues, 4 The effects of design on brand value and market capitalisation. 5 Why design should be esed efficiently on service and industrial sectors 6 New product development process, 7 Crissis and design 8 Selected topics on Design Management 9 Sustainability and design, 10 Design for creativity 11 Selected topics on Design Management 12 Selected topics on Design Management 13 Selected topics on Design Management 14 Selected topics on Design Management 15 Selected topics on Design Management

Recomended or Required Reading

Mozota, B. Borja de, 2003. Design Management.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 ASG ASSIGNMENT 2 ATT ATTENDANCE 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE ASG * 0.40 + ATT * 0.10 + FIN * 0.50 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.40 + ATT * 0.10 + RST * 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 2 14 28 Preparations before/after weekly lectures 7 1 7 Preparation for final exam 1 4 4 Preparing assignments 3 6 18 Final 1 4 4 TOTAL WORKLOAD (hours) 61

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 LO.1 5 4 3 4 5 5 4 5 3 5 5 3 5 4 3 LO.2 LO.3 LO.4 LO.5 LO.6 LO.7 LO.8