Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
GRF 3010	VISUAL COMMUNICATION AND ADVERTISING	COMPULSORY	2	0	0	2

Offered By

Graphic Design

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞCAN GÜLER

Offered to

Graphic Design

Course Objective

Examine the basic theories of visual communication and the key components of the process of visual communication. Understand the theory of the underlying structure of graphic design.

Learning Outcomes of the Course Unit

1	Having knowledge about the basic concepts of graphic design.
2	Having knowledge about frame of visual communication and its contents.
3	Analyze design work both visually and theoritically.
4	Recognize the distinctive elements of an image
5	Having visual analyzes with semiology
6	Having visual analyzes with Gestalt Methods.
7	Knowing the relationship between design and mass communication.
8	Establishing the relationship between the image and the language.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Definition and scope of advertising.
2	Conditions allowing the emergence and development of advertising.
3	Target audience in advertising.
4	The importance of advertiser.
5	Operation process in advertising.
6	Team and task distribution in advertising.
7	Visual balance and hierarchy in advertising.
8	Awareness in advertising.
9	Examination of case studies.
10	Midterm Exam
11	Locality in advertising: Domestic examples.
12	Locality in advertising: International examples.
13	Locality in advertising: Domestic examples.
14	Advertising Competitions

Recomended or Required Reading

Reklam Çekicilikleri: (Cinsellik, Mizah, Korku), M. Elden - U.
Marka Bilmecesi, Duncan Bruce
Beni Seç, Nancy Vonk
Pazarlamanın 22 Kuralı, Al Ries - Jack Trout
Mor Inek, Seth Godin
Reklamcılığın Turuncu Kitabı, S. Lance - J. Woll
Iletişim ABC si, Ünsal Oskay
Reklam Nasıl Çözümlenir , Rengin Küçükerdoğan
Satan Reklam Yaratmak, Luke Sullivan
Reklam Nasıl Işe Yarar: Araştırmanın Rolü, John Philip Jones
Duyular ve Marka, Martin Lindstrom
Kapitalizm ve Pop Kültür, Ali Akay
Iletişim ve Grafik Tasarım, Emre Becer
Görsel Iletişim ve Grafik Tasarım, Tevfik Fikret Uçar

Planned Learning Activities and Teaching Methods

Lecture (seminar), presentation, class discussion, workshops in and out of class time, sketches, critics on projects

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	ASG	ASSIGNMENT
2	ATT	ATTENDANCE
3	FIN	FINAL EXAM
4	FCG	FINAL COURSE GRADE	ASG * 0.40 + ATT * 0.10 + FIN * 0.50
5	RST	RESIT
6	FCGR	FINAL COURSE GRADE (RESIT)	ASG * 0.40 + ATT * 0.10 + RST * 0.50

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

High performance is expected within the scope of class participation and exams /assignments.

Language of Instruction

Turkish

Course Policies and Rules

Students are expected to complete the given projects with their own thoughts and skills and to produce completely original works in this context. Situations such as direct inspiration from another work in any way, benefiting one-on-one, producing a similar or even getting someone else done, are definitely not desired.

Contact Details for the Lecturer(s)

E-Mail: tugcan.guler@deu.edu.tr
Office Phone: (90-232) 412 9168

Office Hours

In addition to the course time, online calls can be made, including weekends, by making an appointment in advance.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	14	2	28
Preparing presentations	3	3	9
Midterm	1	6	6
Final	1	8	8
TOTAL WORKLOAD (hours)			51

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.3	PO.5	PO.8	PO.11	PO.14	PO.17
LO.1	5		3		5
LO.2	5	4		4	5	3
LO.3		4	5			3
LO.4	5			4		3
LO.5	5	4	5	4	5
LO.6					5	5
LO.7	5
LO.8

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION