Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
BYA 4227	MEDIA LITERACY	ELECTIVE	3	0	0	3

Offered By

BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR ENGIN DENIZ ERIŞ

Offered to

BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP
BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP (Evening)

Course Objective

This course aims to provide students with basic knowledge about social media as well as written, visual and auditory media.

Learning Outcomes of the Course Unit

1	Being able to describe basic concepts related to the media.
2	Being able to explain the effects of media on social relations and working life.
3	Being able to comprehend and analyze the formal and contextual features of media messages.
4	Being able to critically analyze media messages.
5	Being able to design, produce and develop innovative ideas about media.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Traditional media
2	Media content and the truth
3	Development of mass media industry
4	Critical approaches to mass communication
5	The concept of literacy and media literacy
6	Being media literate: Reading and writing media
7	Mid-Term Exam
8	Mid-Term Exam
9	Media Literacy Models
10	Different theories and approaches in media literacy
11	New Media
12	Convergence, interactivity, hypertextuality
13	New Media and identity
14	Sociology of social networks

Recomended or Required Reading

Textbook(s): Mutlu Binark, Mine Gencel Bek, Eleştirel Medya Okuryazarlığı, Kalkedon Yayıncılık, Istanbul 2010.
Supplementary Book(s): Melda Cinman Şimşek, Nurçay Türkoğlu, Medya Okuryazarlığı, Pales Yayınları, Istanbul, 2016.

Planned Learning Activities and Teaching Methods

1. Lecturing
2. Question-answer
3. Case study analysis and discussion

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	FN	Final
3	FCG	FINAL COURSE GRADE	VZ0.40 + FN 0.60
4	RST	RESIT
5	FCGR	FINAL COURSE GRADE (RESIT)	VZ0.40 + BUT 0.60

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Optional, if the instructor needs to add some explanation or further note, this column can be selected from the DEBIS menu.

Language of Instruction

Turkish

Course Policies and Rules

It is mandatory to attend 70% of the course.

Contact Details for the Lecturer(s)

E-mail: turgay.gulpinar@deu.edu.tr
Tel: 0 232 - 3012558

Office Hours

Office hours will be specified according to the instructor s term programme.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	12	3	36
Preparations before/after weekly lectures	12	2	24
Preparation for midterm exam	1	5	5
Preparation for final exam	1	8	8
Final	1	1	1
Midterm	1	1	1
TOTAL WORKLOAD (hours)			75

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.7	PO.8	PO.9	PO.10	PO.11	PO.18	PO.20
LO.1			1		1	1	1
LO.2			1	1	1	1	1
LO.3		1	1		1	1	1
LO.4		1	1		1	1	1
LO.5	1	1	1		1	1	1

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION