Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
GIY 4228	FASHION PRESENTATION TECHNIQUES	ELECTIVE	2	0	0	2

Offered By

Textile Technology

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

SENAY GÖKÇEN

Offered to

Textile Technology

Course Objective

At the end of this course, the students will be able to learn about presentation techniques, visual presentation methods and applications used in fashion and textile industries, to understand the preparation basics and stages of international fashion fairs, exhibitions, shows and similar events, to make portfolio and catalog presentations, to arrange shop window designs, indoor and outdoor store spaces.

Learning Outcomes of the Course Unit

1	To be able to comprehend presentation techniques used in fashion and textile industry
2	To be able to learn the preparation stages of fair, exhibition, fashion show and similar events
3	To be able to prepare shop window designs and in-store arrangements
4	To be able to prepare presentations according to visual presentation methods
5	To be able to prepare individual portfolio and product design catalogs

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Introduction of the Course, Contents and Resources to Be Utilized
2	General Informations About Basic Presentation Methods Used in Fashion and Textile Industry, Sketch, Story Board Preparation Methods
3	Yarn - Color - Fabric Swatch, Fashion Illustration, Layout Design and Style Book Preparation Methods
4	Trend Book, Portfolio and Product Catalog Preparation Methods
5	The Preparation Methods of Fashion Exhibitions and Shows, Types of Exhibitions and Fashion Shows
6	The Preparation Methods of Fairs and Installations, Fair Types
7	Mid-term Exams
8	Mid-term Exams
9	Product Display Systems
10	Current Importance and The Historical Process of Fashion Windows Designs
11	Identifying In-Store Product Placements and The Principles of Product Placement
12	Historical Process and Development of Fashion Presentation Mannequins
13	Visual Marketing Studies in Store Design
14	Color and Usage Methods in Displays and Store Designs, Graphic Design and the Role of Materials Used
15	Final Exam

Recomended or Required Reading

Main Source:
Lec. Senay Gokcen - Lecture Notes

Supplementary Books:
Confessions of a Window Dresser: Tales from the Life of Fashion - Simon DOONAN
Windows - Mary PORTAS
STORE DESIGN: A Complete Guide to Designing Successful Retail Stores - William R. GREEN
Shop! Best of Store Design - Markus S. BRAUN
Basics Interior Design 01: Retail Design - Lynne MESHER
Window Display: New Visual Merchandising - Tony MORGAN
Industrial Design - Raymond LOEWY
Industrial Design: Materials and Manufacturing - Jim LESKO
Endüstri Tasarımı, Endüstri Için Ürün Tasarımında Yaratıcılık - Ö. KÜÇÜKERMAN
Iç Mimarlıkta: Iç Mekan Çizimi ve Sunumu - Ro SPANKIE
Mimarlıkta Sunum Teknikleri - Lorraine FARRELLY

References:
Related internet resources.

Materials: Photography Tools (A photo camera)

Planned Learning Activities and Teaching Methods

1 - Lectures
2 - Homework Assignments
3 - Visual Presentations (Slide shows and movie presentations)

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	FN	Final
3	FCG	FINAL COURSE GRADE	VZ0.40 + FN 0.60
4	RST	RESIT
5	FCGR	FINAL COURSE GRADE (RESIT)	VZ0.40 + BUT 0.60

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Each student prepares a "Presentation Report" through the 15 Weeks of the course period.

Assessment Criteria

The success of the student will be evaluated by measuring the 5 Learning Outcomes and plus with the Mid-term Exam, Final and Make-Up Exams.

Language of Instruction

Turkish

Course Policies and Rules

70% of course attendance is mandatory.

Contact Details for the Lecturer(s)

Lec. Senay GÖKÇEN
Dokuz Eylül University
Izmir Vocational School
Department of Technical Programs
Textile Technology Program
Buca/IZMIR
E-mail: senay.gokcen@deu.edu.tr
Phone: +902323012626

Office Hours

To be announced later according to the weekly course schedule.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	12	2	24
Preparations before/after weekly lectures	8	1	8
Preparation for midterm exam	1	6	6
Preparation for final exam	1	10	10
Preparing assignments	1	8	8
Midterm	1	1	1
Final	1	1	1
TOTAL WORKLOAD (hours)			58

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.5	PO.6	PO.7	PO.8	PO.9	PO.10	PO.11	PO.12
LO.1	1	1	1			1	1	1	1			1
LO.2	1	1	1			1	1	1	1	1	1	1
LO.3	1	1	1		1	1	1	1	1	1	1	1
LO.4	1	1	1	1	1	1	1	1	1	1	1	1
LO.5	1	1	1	1	1	1	1	1	1		1	1

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION