COURSE UNIT TITLE

: FASHION TRENDS AND ANALYSIS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GIY 4130 FASHION TRENDS AND ANALYSIS ELECTIVE 2 0 0 2

Offered By

Textile Technology

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

SENAY GÖKÇEN

Offered to

Textile Technology

Course Objective

At the end of this course, the students will be able to make a good observation on market research, establish the target audience, and identify fashion trends, colors, fabrics, accessories, decoration techniques as well as following new textile materials and products and technological developments and new methods in the production of clothing.

Learning Outcomes of the Course Unit

1   To be able to explore new ways in the global fashion market, follow the clothing, accessories and fabric production developments
2   To be able to identify the fashion trends and the forms of fashion clothing
3   To be able to identify the determinants of fashion trends
4   To be able to investigate the impact of sectoral effects of fashion trends from past to present
5   To be able to determine the reflection of color, texture, material and technological developments on current trends
6   To be able to prepare trend reports and fashion catalogs

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction of the course, contents and resources to be utilized
2 Fashion trends, the importance of storyboards in the process of identifying research themes and practices, and market research for the story boards
3 The process of determining the target audience based on demographic. Analysis of fashion trends by target group. Methods of preparing yarn color chart.
4 Methods of researching trends in fashion forecasting and trends in the textile and clothing industry. Methods of preparing color palettes and fabric swatches .
5 Fashion foresight and fashion trends research methods in the textile and clothing industry.
6 Analyzing color trends in line with fashion shows and sector fairs. Development of fashion forecasting.
7 Mid-term Exams
8 Mid-term Exams
9 Trend creators, trendsetters, fashion icons, style followers in fashion business, people and companies acting on trends. Identifying trends and surface texture of the fabrics.
10 Identifying new ornamental and decoration techniques used on fabrics and clothing.
11 Identifying color, material and style trends of current fashion accessory models.
12 Identifying the current production methods, changes and developments in material usage in clothing production. Detection of changes in digital transformation and production applications.
13 Dynamics in fashion product preparation stages. The importance of trends in fashion products.
14 Fashion style consulting. Determining collection trends in line with consumer preferences.
15 Final Exam

Recomended or Required Reading

Main Source:
Lec. Senay Gokcen - Lecture Notes and Fashion Forecasting Activities

Supporting Resources:
Moda Tasarımı - Sue Jenkyn JONES
Modaya Yön Verenler - Linda WATSON
Moda Tasarımcısının Iş Kurma Rehberi - Mary GEHLHAR
Fashion Marketing - Mike EASEY, Fashion
Marketing (Workshop Notes) - Dario GOLIZIA
Fashion Marketing and Merchandising Mary WOLFE
The Business of Fashion - Leslie Davis BURNS

References - Related internet resources and the following websites:
Fashion Trendsetter - www.fashiontrendsetter.com
WGSN - www.wgsn.com
PROMO STYL - www.promostyl.com
TRENDSTOP - www.trendstop.com
THE STYLE COUNCIL - www.stylecouncil.com
MUDPIE DESIGN - www.mudpie.co.uk
FASHION SNOOPS - www.fashionsnoops.com

Magazines:
Bambini Collezioni, Book Moda Uomo, Collezioni Trends, Domus, Mood, Textile View Magazine, Uomo Collezioni, Uomo Vogue, View on Color, Wired, Zoom On Fashion Trends, Vogue Türkiye, ELLE Türkiye, InStyle Türkiye, Trendsetter

Planned Learning Activities and Teaching Methods

1 - Course
2 - Visual Presentations (Slide shows, documentaries and movie presentations)

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The success of the student will be evaluated by measuring the 6 Learning Outcomes and plus with the Mid-term Exam, Final and Make-Up Exams.

Language of Instruction

Turkish

Course Policies and Rules

70% of course attendance is mandatory.

Contact Details for the Lecturer(s)

Lec. Senay GÖKÇEN
Dokuz Eylül University
Izmir Vocational School
Textile Clothing Footwear and Leather Department
Textile Technology Program Director
Buca/IZMIR
E-Mail: senay.gokcen@deu.edu.tr
Phone: +90232 3012626

Office Hours

According to the current course schedule, Office Hours will be announced later.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Preparations before/after weekly lectures 8 1 8
Preparation for midterm exam 1 6 6
Preparation for final exam 1 10 10
Preparing assignments 1 8 8
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 58

Contribution of Learning Outcomes to Programme Outcomes

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CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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