COURSE UNIT TITLE

: SHOP-WINDOW JEWELLERY

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
KTT 4214 SHOP-WINDOW JEWELLERY ELECTIVE 2 0 0 2

Offered By

Gemmology and Jewelery Design

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

HURI AYLIN SEÇKIN

Offered to

Gemmology and Jewelery Design
Gemmology and Jewelery Design (Evening)

Course Objective

To be able to teach, how to create a brand, showcase desinging and marketing methods in jewelry.

Learning Outcomes of the Course Unit

1   To be able to describe the processes of creating a brand.
2   To be able to make an arrangement of showcase in jewelery .
3   To be able to creat showcase design according to concept of jewelry firm.
4   To be able to explain store management.
5   To be able to describe methods of marketing in digital age.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 What is the creating a brand
2 Creating and selling a brand.
3 Retail in jewelry.
4 Concepts and trends in jewelry stores.
5 The methods of decorting interior spaces.
6 The methods of decorting interior spaces.
7 Midterm
8 Midterm
9 The details of a design in interior spaces.
10 The details of a design in interior spaces.
11 Correlating and listening custumers in the online word
12 Consumer characteristics which effects consumer behaviors.
13 Consumer characteristics which effects consumer behaviors.
14 Making a consumer buy a product.

Recomended or Required Reading

Main source:Mesher,Lynn "Retail Design" Ava Publishing,2010
Amstrong,G-Kotler,P "Principles of Marketing" Pearson Education Inc.,2012
Supporting resources:
References: Internet
Other course materials: Projection

Planned Learning Activities and Teaching Methods

1. Lecture
2. Presentation of the Project and Research Papers

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 RPT REPORT
2 FN FINAL EXAM
3 FCG FINAL COURSE GRADE RO*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) RO*0.40 + BUT* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Report-Assignment 40% (M1,M2,M3, M4)
2. Final Exam 60% (M1,M2,M3,M4,M5,M6)

Assessment Criteria

Report- assignment and final examination will be measured along with five study printouts.

Language of Instruction

Turkish

Course Policies and Rules

Every student is obliged to participate in at least 70% of the lessons. Every cheating action performed during the lessons and examination will be evalvated in the scope of disciplinary action.

Contact Details for the Lecturer(s)

basak.gursoy@deu.edu.tr
aylin.seckin@deu.edu.tr

Office Hours

It will be declared by the lecturer at the begining of semester .

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Application 0 0 0
Presentation preparation 1 8 8
Preparation for midterm exam 1 3 3
Preparation for final exam 1 5 5
Homework 1 8 8
Mid-term 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 50

Contribution of Learning Outcomes to Programme Outcomes

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CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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