COURSE UNIT TITLE

: SUSTAINABILITY MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IBS 4158 SUSTAINABILITY MARKETING ELECTIVE 3 0 0 5

Offered By

International Business and Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE ÖZGEN

Offered to

BUSINESS ADMINISTRATION
International Business and Trade
International Trade and Business (English)

Course Objective

This course integrates marketing fundamentals with the core environmental, social and economic principles of sustainability. Climate crisis and global warming is the critical problem of today's world and society. Consumer awareness of sustainability issues ( in environmental and social disasters) has evolved from an emerging social movement to mainstream values and marketing strategy plays an important role in a business' ability to respond to these issues in a genuine manner.

Learning Outcomes of the Course Unit

1   Student can reevaulate his/her business and marketing understanding from the critical thinking process
2   Student can get the ability to analyze the current critical problems of the world and the society
3   Student can formulate the new/evolving business paradigm needed to solve the world's and society's current problems
4   Student can formulate the sustainability marketing paradigm needed to solve the world's and society's current problems
5   Student can learn to use effective marketing tools and techniques to solve the world's and society's current problems
6   Student can explain the requirements of the sustainability paradigm.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Marketing in the twenty-first century
2 Framing sustainability marketing
3 Socio-economic problems
4 Sustainable consumer behaviour
5 Sustainability marketing values and objectives
6 Sustainability marketing strategies
7 Customer solutions
8 Communications
9 Customer cost
10 Convenience
11 Sustainability marketing transformations
12 Reframing sustainability marketing

Recomended or Required Reading


Text Book:

"Sustainability Marketing", A Global Perspective, Second edition,2012
Frank -Martin Belz& Ken Peattie Wiley

Planned Learning Activities and Teaching Methods

Lectures, movies, team work, seminars, presentationas and field work will be used during the semester.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 PRT Participation
4 BNS BNS MT * 0.30 + ASS * 0.60 + PRT * 0.10


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Midterm and Final exams can be given as a teamwork and/or individual assignements.

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

Class attandance is a MUST
The assignements and projects must be creative and original.
Participation in the teamwork is very important for the student.

Contact Details for the Lecturer(s)

Prof.Canan Madran
canan.madran@deu.edu.tr

Office Hours

Wednesday 10.00-17.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Project Preparation 1 20 20
Field study 1 20 20
Preparing assignments 1 20 20
Preparing presentations 2 5 10
Final Assignment 1 10 10
Midterm 1 2 2
TOTAL WORKLOAD (hours) 118

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1555555
LO.2555
LO.3555
LO.455
LO.55555
LO.6555555555555555

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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