COURSE UNIT TITLE

: INTERNATIONAL RETAIL MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IBS 4196 INTERNATIONAL RETAIL MANAGEMENT ELECTIVE 3 0 0 5

Offered By

International Business and Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE ÖZGEN

Offered to

International Business and Trade
International Trade and Business (English)

Course Objective

This course provides the student with a comprehensive view of international retailing and an application of marketing concepts in a practical international retail environment. This course will focus on studying European and American retail management by analyzing current multi-channel retail strategies among bricks-and-mortar and web-based firms.

Learning Outcomes of the Course Unit

1   Students will be able to understand the principles of strategic retail management, to find out the process and to evaluate the information about the development of global retail business in order to identify the role of international retail companies in the economy.
2   Students will be able to understand ways for an international retailing company to plan for and adapt to a complex changing environment to generate international retail strategies.
3   Students will be able to show that they understand the international retail implications to interpret the current and future strategies of these retailers.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

IBS 2001 - INTERNATIONAL MARKETING MANAGEMENT

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 An Introduction to Retailing, Building and Sustaining Relationships in Retailing
2 Retail Management in Global Context Introduction, Meaning, Characteristics, Retail industries, Role of Retailing Trends in Retailing, Emergence of organisations of retailing, Retail Location and Layout plan, careers in Retailing
3 International Retail Market Segmentation, Identifying and Understanding Global Consumers, Information Gathering and Processing in Retailing Introduction to Market segment, Criteria for effective segmentation, Dimensions of segmentation
4 Retail Institutions by Ownership, Retail Institution by Store-Based Strategy Mix, Trading-Area Analysis, Site Selection
5 Developing Merchandise Plans, Implementing Merchandise Plans
6 Establishing and Maintaining a Retail Image
7 Retail Pricing: Web, Nonstore-Based and Other Forms of Nontraditional Retailing Factors and pricing, Retail pricing strategies, Retail promotion strategies, Retail sales promotion, publicity.
8 Real Life Examples
9 Trends in The Internatıonalısatıon of Retaılıng, The Regulation Of Retail Internationalisation
10 Retail Franchising
11 European Retailing: Convergences, Differences, and Perspectives
12 American Retailing Applications: Differences, and Perspectives

Recomended or Required Reading

Mcgoldrick, P. J., Davies, G. (1995) International Retailing Trends And Strategies, Financil Times Pitman Publishing. Berman, Barry and Evans, Joel R. (2010) Retail Management: A Strategic Approach, New Jersey: Pearson.

Planned Learning Activities and Teaching Methods

Lecture, discussions, audio-visuals, mini-case studies, group study.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 FN Final
4 FCG FINAL COURSE GRADE MT * 0.25 + ASS * 0.50 +FN * 0.25
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MT * 0.25 + ASS * 0.50 + RST * 0.25


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will clearly describe the principles of retail management
2. The learner will collect , analyze and interpret the related statistical data on current and future market trends about international retailing.
3. The learner will present the real life applications which includes issues related to international retailing and actively contribute to the class discussions.
4. The learner will address the strategies executed by retailers in group studies and present in class.
5. The learner will apply marketing research methods into the selected and related topics using their effective oral and written presentation techniques.

Language of Instruction

English

Course Policies and Rules

1. Plagiarism of any type will result in disciplinary action.
2. Participation in class is compulsory.
3. All assignments should be submitted on time. Otherwise will not be accepted.

Contact Details for the Lecturer(s)

ozge.ozgen@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparation for midterm exam 1 5 5
Preparation for final exam 1 10 10
Preparing presentations 1 5 5
Preparing Group Assignments (Term Projects etc.) 5 7 35
Preparations before/after weekly lectures 12 2 24
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 119

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.133
LO.25
LO.3424

CONTACT INFORMATION
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