COURSE UNIT TITLE

: VISUAL COMMUNICATION AND DESIGN TECH.

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
RSS 4003 VISUAL COMMUNICATION AND DESIGN TECH. ELECTIVE 1 1 0 2

Offered By

Department of Painting

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

EMRE DUYGU

Offered to

Graphic
Ceramics
Accessory Design
Cinema and Television
Stage Design
Animation Film Design and Directing
Ceramic and Glass Design
Painting
Cartoon Film and Animation
Textile Design
Textile
Textile and Fashion Design Department
Film Design and Screenwriting
Fashion Clothing Design
Film Design and Screenwriting
Ceramic and Glass

Course Objective

The course aims to give basic training in the professional art environment that will be encountered in the process of making a career after studying art, such as how to establish professional communication and enter into dialogue with those in that environment, and to teach basic concepts, methods, and techniques relating to the lay-out of a portfolio containing visual materials to be used in the aforementioned communication.

Learning Outcomes of the Course Unit

1   At the end of this course, the student will: Be able to develop awareness of themselves as a trainee artist, and be able to present themselves and their works to a group audience by using supporting visual data.
2   Develop the skills to write an Artist s Statement which explains, in their own words, their understanding of art, which they believe and can defend, the conceptual background to their works, and their stylistic characteristics.
3   Develop the skills to establish professional communication with the people that they will encounter throughout their career, such as curators, gallery directors, and critics.
4   Acquire the knowledge and skills needed to become accustomed to archiving by selecting, classifying, defining, and photographing the works they produce.
5   Learn the techniques for preparing portfolios, and acquire a basic level of graphic design knowledge in the process of designing their portfolio.
6   Acquire the skills for writing captions, biographies, and other texts as part of the written content of a portfolio.
7   Acquire the skills for keeping the portfolio they have prepared up to date and to be able to adapt it in different ways according to changing requirements.
8   Learn the methods for transforming the traditional portfolio into digital formats, and is expected to be able to transfer it onto internet sites and social media sites.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 COURSE INTRODUCTION, PROFESSIONAL COMMUNICATION AS AN ARTIST: Why should we be interested in communication What is communication The Process of Communication as an Individual, the Process of Communication in the Context of Artistic Production, the Process of Communication in a Professional Sense.
2 CREATING AWARENESS AND ARTIST S STATEMENT: How Can Awareness be Developed Automatically What is an Artist s Statement How is it Written Examples of Artists Statements.
3 AN ARTIST S PRESENTATION: Observation of an example of a professional artist s presentation, questions and answers.
4 STUDENT PRESENTATIONS: Student presentations as trainee professional artists, questions and answers.
5 STUDENT PRESENTATIONS (CONTINUED): Continuation of student presentations as trainee professional artists.
6 CREATING A POWERFUL PORTFOLIO: What is a portfolio Why is it necessary How is it prepared What benefits can a well-prepared portfolio provide Portfolio examples.
7 PORTFOLIO DESIGN: In which fields can a portfolio be prepared Guiding principles in portfolio design, portfolio formats, content and page lay-out design.
8 ARCHIVING WORKS: Work selection and classification for archiving and sharing.
9 DOCUMENTATION OF WORKS: How can you get the best results from average photography conditions Taking photographs.
10 IMAGE PROCESSING: How can photographic images be processed using Photoshop. Correcting colour.
11 ORGANISATION OF WRITTEN CONTENT: How can a biography be written How can you create texts for the portfolio
12 GRAPHIC DESIGN: How can you create effective graphic design Design principles: Hegemony, Visual Hierarchy, Unity, Continuation; Typography.
13 GRAPHIC DESIGN (CONTINUATION): How can page lay-out be achieved using the InDesign program.
14 General Assessment.

Recomended or Required Reading

Primary source:
UÇAR, Tevfik Fikret., Görsel Iletişim ve Grafik Tasarım , Inkılap Kitabevi, Istanbul, 2004

Planned Learning Activities and Teaching Methods

The course is divided into two parts: theory and practice.
In the theory section, the subject of that week will be covered by looking at examples supported by visual materials. During this time, students will make notes and take part in discussions with questions and answer sessions.
Within the course, students will be presented with example works of a professional artist, and in question and answer sessions, the artist will share their experiences. Students, as trainee professional artists, will be expected to make a similar presentation.
In the practice section, students will be expected to apply the theoretical knowledge they have learned by way of a project set for them by the teacher. During this time, the student will be supported by the teacher using past samples.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FCG FINAL COURSE GRADE ASG * 1


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

PROJECT: The criteria that will determine the grade scale of the assessment are based on the artistic qualities of the practical projects they hand in (such as content, compositional conventions, principle of design, etc.), the proficiency in the application of technique, accuracy in the presentation, the planned and effective use of time, the project s being handed in on time, and the frequency of advice-seeking from the teacher during the practical application process.

Language of Instruction

Turkish

Course Policies and Rules

1. Attendance of 80% of the course is mandatory.
2. Projects that are not handed in on the determined date will not be assessed.

Contact Details for the Lecturer(s)

hakankirdar@gmail.com

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 9 2 18
Practice 5 2 10
Preparations before/after weekly lectures 14 1 14
Preparing presentations 1 2 2
Preparing homeworks 2 2 4
General Assessment 1 2 2
TOTAL WORKLOAD (hours) 50

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.14
LO.2432
LO.34352
LO.433
LO.544
LO.6
LO.7
LO.8

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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