COURSE UNIT TITLE

: PERCEPTION AND ANALYSIS IN GRAPHIC DESIGN

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRA 6116 PERCEPTION AND ANALYSIS IN GRAPHIC DESIGN ELECTIVE 3 0 0 6

Offered By

Graphic

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞCAN GÜLER

Offered to

Graphic

Course Objective

How the modernist designers deal with the social issues, in order to develop a common dialogue how design and art serves as a public power, if there had been other eastethic applications that design could solve the problem with social and ideological perspective and to make the student think and over sea every thing through this pers pective is the main purpose of this course. on the other hand

Learning Outcomes of the Course Unit

1   Student shall ve able to examine modern graphic design theories, philosophy, practices and principles of the design schools at an advanced level with a view to analytical grasp
2   Student shall develop an analytical, conceptual and critical point of view by analyzing the effects of economical, technological and ideological factors on modernist graphic design at an advanced level.
3   Student shall be aware of the World War s effects on public, culture and design culture.
4   Student shall be able to make theorical readings about how the printed media change the existing design culture, develope and maket he designers become more free on their design expressions and will be expected to prepare research papers and make presentations on those topics.
5   Student shall be able to look over to delelopement of a new designers expression through different perspectives.
6   Student shall be expected to examine the role of modernist designers grasp to shape society and to be able to transfer his/her impressions to his/her professional works.
7   Student shall be expected to be able to transfer to his or her field the knowledge gained and to analyze What the role of the designer is in shaping the modern society.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Modernist tasarımın felsefesi ve kuramı General Discussion
3 Philosophy and concept of the modern design General Discussion
4 Social, political, cultural, economic and technologic changes and design General Discussion
5 Social, political, cultural, economic and technologic changes and design General Discussion
6 Impact of the world wars upon the society, culture and design General Discussion
7 Seminar based on the assigned topic
8 Impact of the world wars upon the society, culture and design General Discussion
9 Print Media and Graphic Design General Discussion
10 Print Media and Graphic Design General Discussion
11 Design Culture in 20th century General Discussion
12 Design Culture in 20th century General Discussion
13 The role of design in both private and public spaces General Discussion
14 The role of design in both private and public spaces General Discussion
15 final

Recomended or Required Reading

Drucker, Johanna and McVarish, Emily. (2008). Graphic Design History: A Critical Guide. New Jersey: Prentice Hall.
Meggs, Philip B. and Purvis, Alston W. (2011). Meggs' History of Graphic Design. New Jersey: Wiley Publication
Eskilson, J. Spephen. (2007). Graphic design: A new history. New Haven: Yale University Press.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.40 + FCG * 0.60
4 RST RESIT
5 RST RESIT ASG * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Prof. H. Yakup Öztuna, PhD.
Dokuz Eylül University
Faculty of Fine Arts
Head, Department of Graphic
Balcova/Izmir/TURKEY
yakup.oztuna@deu.edu.tr
+905327397863

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
report presentations 2 2 4
Preparations before/after weekly lectures 13 4 52
Preparing assignments 2 25 50
Preparing presentations 2 10 20
Final 1 4 4
Midterm 1 2 2
TOTAL WORKLOAD (hours) 160

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.13543
LO.255
LO.33343
LO.45553
LO.54354
LO.64553
LO.74354

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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