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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS DIY 6070 STRATEGIC MARINE TOURISM MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Maritime Business Administration

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSISTANT PROFESSOR SERIM PAKER

Offered to

Maritime Business Administration

Course Objective

Course aims to give students a vision and knowledge of wide range of marine leisure and tourism from basic concepts to developing competitive strategies for international marine tourism industries.

Learning Outcomes of the Course Unit

1   To understand marine and tourism concepts, distinguishing unique attributes of marine tourism. 2   To learn leisure activities and apprehending each leisure activities on sea 3   To understand administrative aspects of marine tourism 4   To understand the marine tourism environment and its various elements (ecotourism, ethnic tourism, marine parks and protected areas, fisheries, sustainable development, tourism ethics and marine environmental education) 5   To understand water sports and yachting concepts in marine tourism

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Leisure - concepts of leisure activities. 2 International approaches to marine tourism. 3 Marine tourism environment 4 Hospitality services management in marine tourism 5 Destination management 6 Marine tourism marketing concepts 7 Midterm Exam 8 Product variety in marine tourism 9 Responsibilities of the state on marine tourism 10 Strategic planning on coastal and marine tourism 11 Yachting management and operations 12 Water sports in tourism mix. 13 Tourism ethics 14 Project Evaluation

Recomended or Required Reading

Tourism & Maritime Business Administration literature, academic books, journals and other publications in the tourism, marine tourism and maritime business areas. REFERENCE BOOKS : Mark Orams (1998). marine Tourism: Development, Impacts and management New Zeeland: Taylor&Francis

Planned Learning Activities and Teaching Methods

Literature survey, data analysis, case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.20 + STT * 0.30 + FIN* 0.50 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.30 + RST* 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 12 6 72 Preparation for midterm exam 1 5 5 Preparation for final exam 1 5 5 Preparing assignments 1 5 5 Preparing presentations 1 5 5 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 135

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 2 3 2 3 3 2 4 3 2 4 3 2 3 LO.2 2 3 2 3 2 3 4 3 2 3 4 3 2 LO.3 2 2 3 3 2 3 2 3 2 2 3 3 2 LO.4 3 3 3 2 4 3 2 3 2 3 4 3 3 LO.5 3 2 3 3 2 3 3 2 2 3 3 3 2