COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

1. Effectively assess marketing opportunities by analyzing customers, competitors, and company (the 3 C's), and
2. Design effective marketing programs by selecting appropriate strategies for pricing, promotion, place, and product (the 4 P's)

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Kotler, Philip and Kevin Lane Keller (2006), Marketing Management, 12th ed., Pearson Education, Inc., Upper Saddle River, New Jersey.

Planned Learning Activities and Teaching Methods

Questions and answers, presentations, case studies, group work, field work.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Bell curve may be used in order to calculate grades depending on the student s general success situation and lecturer s initiative. In this case, the students should take minimum 25 points from each exam in order to be included in curve calculation. If the student does not answer one question, the value of that question will be excluded from exam result. If the answer was given (but the calculations that show how to reach the result do not include), the question will be scored 25 % of the total value of the question.
2. The attendance point should be calculated according to the student participation in the courses, the quality of the answers to the question asked by the lecturer during the courses and contribution of the student into creating a positive learning setting in the class.
3. Participation will increase the grade of the student whose points in the limit between two grades.
4. Collaboration effort is required for case study analysis. Group members are responsible for equal contribution of each member to the group work. Case studies will be graded by lecturer and group members. Each member of the group will be asked to evaluate contribution of self and other group members.
5. Case studies, field studies and research reports will be evaluated according to intelligibility of the subject, genuineness of discussions, accuracy of results, content of the reports, organization, format, spelling, presentation equipments and pictures.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students are expected participate actively to class discussions and team-works.
4. Students are not allowed to use cellular phones and calculators during the course.

Contact Details for the Lecturer(s)

gurhan.aktas@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes