COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR EBRU GÜNLÜ KÜÇÜKALTAN

Offered to

Tourism Management

Course Objective

By underlining the importance of strategic management concept in lodging industry, it is aimed for students to internalize each stage of the strategic management process -the basic concepts, strategic analysis methods, strategy formation and application in particular- by taking the requirements of strategic management discipline into account and by providing the necessary skills that can be transferred from theoretical knowledge into practice, students are expected to develop and apply strategies both at the corporate level and business unit in terms of the frameworks and methodologies useful for the managers and it is aimed to prepare postgraduate students to the working life both with case studies and interactive classroom discussions.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Textbook(s):
Ülgen, K. Ve Mirze, K. (2007). Stratejik Yönetim, Istanbul: Arıkan Yayıncılık.
Supplementary Book(s):
Fred R. David (2007). Strategic Management: Concepts and Cases, 11th Edition, Prentice Hall, NJ.
Okumus, F., Altınay, L. and Chathoth, P., (2010). Strategic Management for Hospitality and Tourism, Butterworth-Heinemann, US.
Eren, Erol (2005). Stratejik Yönetim ve Işletme Politikası, Istanbul:Beta Yayıncılık
References:
Materials:
Articles in scientific and industry journals (Business Week, Forbes, Economist)

Planned Learning Activities and Teaching Methods

1. Lectures
2. In-class discussions
3. Case analysis
4. Project

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The project within the framework of the given research topic should be submitted in written text around 20-40 pages. Stated project should be written with clear and comprehensive statements and should reflect strategic thinking. Students need to (i) explain each stage of the project, (ii) present it to the class members, (iii) answer the directed questions and the conducted study is needed to have an original value, it is also important for students to express how they converted the theoretical knowledge into practice.
2. Students are expected to identify main issues related the given case studies and develop solutions for the problems.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students are expected to participate actively to in-class discussions and team-works.

Contact Details for the Lecturer(s)

Doç. Dr. Ebru Günlü
ebru.gunlu@deu.edu.tr, 02323018239

Office Hours

Tuesday 15.00-16.00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes