COURSE UNIT TITLE

: STRATEGIC MANAGEMENT IN TOURISM

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 6201 STRATEGIC MANAGEMENT IN TOURISM ELECTIVE 3 0 0 10

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR EBRU GÜNLÜ KÜÇÜKALTAN

Offered to

Tourism Management

Course Objective

By underlining the importance of strategic management concept in lodging industry, it is aimed for students to internalize each stage of the strategic management process -the basic concepts, strategic analysis methods, strategy formation and application in particular- by taking the requirements of strategic management discipline into account and by providing the necessary skills that can be transferred from theoretical knowledge into practice, students are expected to develop and apply strategies both at the corporate level and business unit in terms of the frameworks and methodologies useful for the managers and it is aimed to prepare postgraduate students to the working life both with case studies and interactive classroom discussions.

Learning Outcomes of the Course Unit

1   To be able to identify the fundamental concepts of strategic management; to differentiate the concepts of goal, strategy, tactic, policy, plan, and method; and to list the tools used in the process of strategic management.
2   To be able to grasp strategic management process, and identify steps in it based certain characteristics.
3   To be able to analyze internal and external elements of businesses, conduct SWOT analysis and form appropriate strategies.
4   To be able to compare businesses competencies and possible strategic alternatives preferred to increase market share and profitability in intensive competitive environment; and to select and implement a strategic option.
5   To be able to discuss current developments encountered in hotel businesses; and to identify appropriate strategic choices when necessary.
6   To be able to evaluate the results of strategic decisions by analyzing in the framework of critical strategic thinking and examining the impacts on business performance.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Fundamental Concepts of Strategic Management
2 Strategic Management: Definition, Process
3 Strategic Analysis: External Environment and Business
4 Strategic Analysis: Business-Environment Interaction and SWOT Analysis
5 Strategic Design:
6 Strategic Implementation
7 Strategic Evaluation and Control
8 Strategic Management in SMEs
9 Strategic Management in Service Businesses
10 Case Analysis
11 Case Analysis
12 Case Analysis
13 Presentation
14 Presentation

Recomended or Required Reading

Textbook(s):
Ülgen, K. Ve Mirze, K. (2007). Stratejik Yönetim, Istanbul: Arıkan Yayıncılık.
Supplementary Book(s):
Fred R. David (2007). Strategic Management: Concepts and Cases, 11th Edition, Prentice Hall, NJ.
Okumus, F., Altınay, L. and Chathoth, P., (2010). Strategic Management for Hospitality and Tourism, Butterworth-Heinemann, US.
Eren, Erol (2005). Stratejik Yönetim ve Işletme Politikası, Istanbul:Beta Yayıncılık
References:
Materials:
Articles in scientific and industry journals (Business Week, Forbes, Economist)

Planned Learning Activities and Teaching Methods

1. Lectures
2. In-class discussions
3. Case analysis
4. Project

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.40 + STT * 0.20 + FIN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + STT * 0.20 + RST * 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. The project within the framework of the given research topic should be submitted in written text around 20-40 pages. Stated project should be written with clear and comprehensive statements and should reflect strategic thinking. Students need to (i) explain each stage of the project, (ii) present it to the class members, (iii) answer the directed questions and the conducted study is needed to have an original value, it is also important for students to express how they converted the theoretical knowledge into practice.
2. Students are expected to identify main issues related the given case studies and develop solutions for the problems.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students are expected to participate actively to in-class discussions and team-works.

Contact Details for the Lecturer(s)

Doç. Dr. Ebru Günlü
ebru.gunlu@deu.edu.tr, 02323018239

Office Hours

Tuesday 15.00-16.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 8 104
Preparation for midterm exam 1 30 30
Preparation for final exam 1 40 40
Preparing presentations 1 10 10
Preparing assignments 2 10 20
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 247

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9
LO.1545453545
LO.2544354544
LO.3444554545
LO.4544545443
LO.5445434554
LO.6555554554