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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IYO 7034 PUBLIC RELATIONS AND IMAGE MANAGEMENT COMPULSORY 3 0 0 5

Offered By

Management and Organization Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR PINAR SÜRAL ÖZER

Offered to

Management and Organization Non-Thesis (Evening)

Course Objective

to explain public relations in the light of therotical information and practises

Learning Outcomes of the Course Unit

1   to outline the importance of the public relations in business 2   to illustrate the process of the historical development of public relations and public opinion 3   to recognize the tools that can be used in activities of public relations 4   to reveal main points of case studies for public relations 5   To decide on solutions to the problems of public relations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Meeting - Course Description and Discussion of the method 2 The concept of public relations and public opinion 3 The historical development of public relations 4 Behavioral dimension of public relations 5 Basic element of public relations communication 6 Public relations and management's activity levels 7 Image and social responsibility 8 reputation management 9 social entrepreneurship 10 Social media and public relations 11 Principles and organization of public relations 12 tools used in public relations 13 Students Prsentations 14 Conclusion and Evaluation

Recomended or Required Reading

Ana kaynak: Prof. Dr. Gönül BUDAK, Prof. Dr. Gülay BUDAK, Imaj Mühendisliği Vizyonundan Halkla Ilişkiler Yardımcı kaynaklar: All scientific source related with PR

Planned Learning Activities and Teaching Methods

case studies, presentations, disscussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.20 + STT* 0.40 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.40 + RST* 0.40 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparing presentations 1 8 8 Preparations before/after weekly lectures 14 2 28 Preparation for midterm exam 1 10 10 Preparation for final exam 1 10 10 Preparing assignments 1 10 10 Final 1 10 10 Midterm 1 10 10 TOTAL WORKLOAD (hours) 128

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1