Description of Individual Course Units
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Offered By |
Marketing |
Level of Course Unit |
Short Cycle Programmes (Associate's Degree) |
Course Coordinator |
PROFESSOR DOCTOR BERRIN ONARAN |
Offered to |
TOURISM AND HOSPITALITY MANAGEMENT |
Course Objective |
The aim of this course is to give an understanding of consumer behaviour theories and attitudes and behaviours of consumers in different cases. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Textbook(s): |
Planned Learning Activities and Teaching Methods |
1. Lecturing |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
The five learning outcomes will be assessed by midterm and final exams |
Language of Instruction |
Turkish |
Course Policies and Rules |
It is mandatory to attend 70% of the course. |
Contact Details for the Lecturer(s) |
E-mail: atil.bulut@deu.edu.tr |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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